--- title: "Kobalt vs Milwaukee: Which is searched more in the United States?" description: "Is Kobalt or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kobalt-vs-milwaukee" publisher: "Brandwave" --- # Kobalt vs Milwaukee: Which is searched more in the United States? Is Kobalt or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kobalt and Milwaukee - **Competitive set**: Power tool brands - **Market**: United States - **Month measured**: Sep 2026 - **Kobalt Share of Search**: 8.2% - **Milwaukee Share of Search**: 24.1% ## Is Kobalt or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Kobalt among power tool brands in the United States. Milwaukee had about 216,000 branded searches, while Kobalt had 74,000. Milwaukee made up 24.1% of all power tool brand searches we track, and Kobalt accounted for 8.2%. - Milwaukee was ahead of Kobalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kobalt’s share of searches among power tool brands in the United States moved from 9.1% to 8.2%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United States moved from 27.6% to 24.1%, and its estimated monthly branded searches moved from 273K to 216K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Kobalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hilti | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RIDGID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo HPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FLEX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Porter-Cable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita - Asked ChatGPT "What are the best power tool brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi, 6. Festool, 7. Hilti - Asked ChatGPT "What is the best cordless drill?": 1. DeWalt, 2. Ryobi, 3. Milwaukee, 4. Bosch - Searched Google, AI Overview "power tools": 1. DeWalt, 2. Ryobi, 3. Milwaukee - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Milwaukee Not named in any answer: Kobalt, Black+Decker, RIDGID, Craftsman, Hart, Metabo HPT, FLEX and Porter-Cable. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States power tool brands in September 2026? - In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%. - In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%. ## Month by month | Month | Kobalt estimated searches | Kobalt Share of Search | Kobalt rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 9.1% | 4 | 273K | 27.6% | 1 | | Nov 2025 | 90.5K | 7.9% | 4 | 334K | 29.1% | 1 | | Dec 2025 | 90.5K | 7.9% | 4 | 334K | 29% | 1 | | Jan 2026 | 74K | 8% | 4 | 228K | 24.6% | 1 | | Feb 2026 | 74K | 8.2% | 4 | 273K | 30.3% | 1 | | Mar 2026 | 74K | 6.7% | 5 | 279K | 25.3% | 1 | | Apr 2026 | 74K | 7.5% | 5 | 234K | 23.7% | 1 | | May 2026 | 74K | 7.6% | 4 | 228K | 23.4% | 1 | | Jun 2026 | 74K | 7.4% | 4 | 234K | 23.4% | 1 | | Jul 2026 | 74K | 8.1% | 4 | 228K | 25.1% | 1 | | Aug 2026 | 74K | 7.3% | 4 | 268K | 26.5% | 1 | | Sep 2026 | 74K | 8.2% | 4 | 216K | 24.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kobalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kobalt**: Measured on the search term “kobalt tools”. - **Milwaukee**: Measured on the search terms “milwaukee power tools” and “milwaukee tools”, summed into one figure. - [Kobalt profile](/demand/us/brands/kobalt) - [Milwaukee profile](/demand/us/brands/milwaukee) - [All power tool brands in the United States](/demand/us/categories/us-power-tool-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kobalt or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Kobalt among power tool brands in the United States. Milwaukee had about 216,000 branded searches, while Kobalt had 74,000. Milwaukee made up 24.1% of all power tool brand searches we track, and Kobalt accounted for 8.2%. ## Cite this page Brandwave. "Kobalt vs Milwaukee: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kobalt-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kobalt-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.