--- title: "Kirkland's vs West Elm: Which is searched more in the United States?" description: "Is Kirkland's or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kirklands-vs-west-elm" publisher: "Brandwave" --- # Kirkland's vs West Elm: Which is searched more in the United States? Is Kirkland's or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kirkland's and West Elm - **Competitive set**: Home decor retailers - **Market**: United States - **Month measured**: Sep 2026 - **Kirkland's Share of Search**: 3.7% - **West Elm Share of Search**: 5.5% ## Is Kirkland's or West Elm more popular in search? - In September 2026, West Elm had more branded searches than Kirkland's among home decor retailers in the United States. West Elm had about 1 million branded searches, while Kirkland's had 673,000. West Elm made up 5.5% of all home decor retailer searches we track, and Kirkland's accounted for 3.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Kirkland's took it in November 2025, West Elm took it in January 2026. - Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States moved from 5.1% to 3.7%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, West Elm’s share of searches among home decor retailers in the United States moved from 6.2% to 5.5%, and its estimated monthly branded searches held steady at 1M. ## Top home decor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, West Elm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kirkland's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. West Elm was listed before Kirkland's in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HomeGoods | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | IKEA | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | West Elm | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Anthropologie | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CB2 | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crate & Barrel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | World Market | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | At Home | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Kirkland's | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about home decor retailers - Asked ChatGPT "Where should I buy home decor in the US?": 1. HomeGoods, 2. IKEA, 3. West Elm, 4. Pottery Barn, 5. Anthropologie, 6. Crate & Barrel, 7. World Market, 8. CB2 - Asked ChatGPT "What are the best home decor stores in the US?": 1. West Elm, 2. Anthropologie, 3. CB2, 4. Pottery Barn, 5. Crate & Barrel, 6. IKEA, 7. World Market - Asked ChatGPT "Which home decor store in the US has the best affordable finds?": 1. HomeGoods, 2. IKEA, 3. At Home, 4. World Market - Searched Google, AI Overview "home decor stores": 1. World Market, 2. Kirkland's - Searched Google, AI Overview "home decor": 1. At Home, 2. Anthropologie Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States home decor retailers in September 2026? - In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%. - Estimated monthly branded searches for Kirkland's in the United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026. ## Month by month | Month | Kirkland's estimated searches | Kirkland's Share of Search | Kirkland's rank | West Elm estimated searches | West Elm Share of Search | West Elm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 5.1% | 7 | 1M | 6.2% | 6 | | Nov 2025 | 1.5M | 6.8% | 6 | 1.2M | 5.5% | 7 | | Dec 2025 | 1M | 4.7% | 6 | 1M | 4.7% | 7 | | Jan 2026 | 823K | 4.5% | 7 | 1M | 5.5% | 6 | | Feb 2026 | 673K | 4.6% | 7 | 823K | 5.7% | 6 | | Mar 2026 | 673K | 3.9% | 7 | 1M | 5.8% | 6 | | Apr 2026 | 550K | 3.9% | 7 | 823K | 5.8% | 6 | | May 2026 | 550K | 3.2% | 7 | 1M | 5.9% | 6 | | Jun 2026 | 550K | 3.4% | 7 | 823K | 5.1% | 6 | | Jul 2026 | 673K | 4% | 7 | 1M | 5.9% | 6 | | Aug 2026 | 823K | 3.9% | 7 | 1M | 4.8% | 6 | | Sep 2026 | 673K | 3.7% | 7 | 1M | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kirkland's’ and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kirkland's**: Measured on the search term “kirkland's”. - **West Elm**: Measured on the search term “west elm”. - [Kirkland's profile](/demand/us/brands/kirklands) - [West Elm profile](/demand/us/brands/west-elm) - [All home decor retailers in the United States](/demand/us/categories/us-home-decor-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kirkland's or West Elm more popular in search? In September 2026, West Elm had more branded searches than Kirkland's among home decor retailers in the United States. West Elm had about 1 million branded searches, while Kirkland's had 673,000. West Elm made up 5.5% of all home decor retailer searches we track, and Kirkland's accounted for 3.7%. ## Cite this page Brandwave. "Kirkland's vs West Elm: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kirklands-vs-west-elm This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kirklands-vs-west-elm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.