--- title: "Kenmore vs Samsung: Which is searched more in the United States?" description: "Is Kenmore or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kenmore-vs-samsung" publisher: "Brandwave" --- # Kenmore vs Samsung: Which is searched more in the United States? Is Kenmore or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kenmore and Samsung - **Competitive set**: Vacuum brands - **Market**: United States - **Month measured**: Sep 2026 - **Kenmore Share of Search**: 1.1% - **Samsung Share of Search**: 0.38% ## Is Kenmore or Samsung more popular in search? - In September 2026, Kenmore had more branded searches than Samsung among vacuum brands in the United States. Kenmore had about 8,100 branded searches, while Samsung had 2,900. Kenmore made up 1.1% of all vacuum brand searches we track, and Samsung accounted for 0.38%. - Kenmore was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kenmore’s share of searches among vacuum brands in the United States moved from 0.97% to 1.1%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Samsung’s share of searches among vacuum brands in the United States moved from 0.43% to 0.38%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Kenmore nor Samsung showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BISSELL | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hoover | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Dirt Devil | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Levoit | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Roborock | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Kirby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tineco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eureka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oreck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum brands - Asked ChatGPT "Which vacuum should I buy?": 1. Shark, 2. Dyson - Asked ChatGPT "What are the best vacuum brands?": 1. Miele, 2. Dyson, 3. Shark, 4. Hoover, 5. BISSELL, 6. Roborock - Asked ChatGPT "What is the best cordless vacuum?": 1. Dyson, 2. Shark, 3. Levoit - Searched Google, AI Overview "vacuum": 1. BISSELL, 2. Dyson - Searched Google, AI Overview "cordless vacuum": 1. Dyson, 2. BISSELL, 3. Dirt Devil, 4. Shark Not named in any answer: Kirby, Tineco, Eureka, Oreck, Kenmore, Eufy and Samsung. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States vacuum brands in September 2026? - In September 2026, Kenmore rose from 13th to 12th among vacuum brands in the United States. - Estimated monthly branded searches for Samsung in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Kenmore estimated searches | Kenmore Share of Search | Kenmore rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.97% | 13 | 3.6K | 0.43% | 15 | | Nov 2025 | 9.9K | 0.84% | 13 | 5.4K | 0.46% | 15 | | Dec 2025 | 9.9K | 0.88% | 13 | 4.4K | 0.39% | 15 | | Jan 2026 | 9.9K | 1.1% | 12 | 4.4K | 0.49% | 15 | | Feb 2026 | 8.1K | 1.1% | 12 | 4.4K | 0.59% | 15 | | Mar 2026 | 9.9K | 1.2% | 12 | 3.6K | 0.42% | 15 | | Apr 2026 | 8.1K | 1.1% | 12 | 4.4K | 0.59% | 15 | | May 2026 | 9.9K | 1.3% | 12 | 5.4K | 0.72% | 15 | | Jun 2026 | 9.9K | 1.3% | 12 | 3.6K | 0.47% | 15 | | Jul 2026 | 8.1K | 1.1% | 12 | 3.6K | 0.47% | 15 | | Aug 2026 | 8.1K | 0.92% | 13 | 4.4K | 0.5% | 15 | | Sep 2026 | 8.1K | 1.1% | 12 | 2.9K | 0.38% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Kenmore’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kenmore**: Measured on the search term “kenmore vacuum”. - **Samsung**: Measured on the search term “samsung vacuum”. - [Kenmore profile](/demand/us/brands/kenmore) - [Samsung profile](/demand/us/brands/samsung) - [All vacuum brands in the United States](/demand/us/categories/us-vacuum-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kenmore or Samsung more popular in search? In September 2026, Kenmore had more branded searches than Samsung among vacuum brands in the United States. Kenmore had about 8,100 branded searches, while Samsung had 2,900. Kenmore made up 1.1% of all vacuum brand searches we track, and Samsung accounted for 0.38%. ## Cite this page Brandwave. "Kenmore vs Samsung: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kenmore-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kenmore-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.