--- title: "Kendall-Jackson vs Kim Crawford: Which is searched more in the United States?" description: "Is Kendall-Jackson or Kim Crawford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kendall-jackson-vs-kim-crawford" publisher: "Brandwave" --- # Kendall-Jackson vs Kim Crawford: Which is searched more in the United States? Is Kendall-Jackson or Kim Crawford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kendall-Jackson and Kim Crawford - **Competitive set**: Wine brands - **Market**: United States - **Month measured**: Sep 2026 - **Kendall-Jackson Share of Search**: 7.8% - **Kim Crawford Share of Search**: 6.4% ## Is Kendall-Jackson or Kim Crawford more popular in search? - In September 2026, Kendall-Jackson had more branded searches than Kim Crawford among wine brands in the United States. Kendall-Jackson had about 12,100 branded searches, while Kim Crawford had 9,900. Kendall-Jackson made up 7.8% of all wine brand searches we track, and Kim Crawford accounted for 6.4%. - The lead changed hands once in the 12 months ending September 2026: Kendall-Jackson took it in September 2026. - Across the 12 months ending September 2026, Kendall-Jackson’s share of searches among wine brands in the United States moved from 5.7% to 7.8%, and its estimated monthly branded searches moved from 8.1K to 12.1K. - Across the 12 months ending September 2026, Kim Crawford’s share of searches among wine brands in the United States moved from 8.6% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top wine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kendall-Jackson and Kim Crawford were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kendall-Jackson was listed before Kim Crawford in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Josh Cellars | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Barefoot | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kendall-Jackson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Bota Box | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yellow Tail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Apothic | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Box | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kim Crawford | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | La Crema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 19 Crimes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woodbridge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meiomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine brands - Asked ChatGPT "What's a good cheap wine at the grocery store?": named none of the brands we track - Asked ChatGPT "Which wine brands are best for a party?": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot, 4. Kim Crawford - Asked ChatGPT "Is boxed wine any good, and which brand should I buy?": 1. Bota Box, 2. Black Box - Searched Google, AI Overview "wine brands": 1. Barefoot, 2. Yellow Tail, 3. Apothic, 4. Josh Cellars, 5. Kim Crawford - Searched Google, AI Overview "best cheap wine": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot Not named in any answer: La Crema, 19 Crimes, Woodbridge and Meiomi. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States wine brands in September 2026? - In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches. - In September 2026, Kim Crawford lost share of searches among wine brands in the United States, from 10.3% to 6.4%. ## Month by month | Month | Kendall-Jackson estimated searches | Kendall-Jackson Share of Search | Kendall-Jackson rank | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 5.7% | 7 | 12.1K | 8.6% | 3 | | Nov 2025 | 8.1K | 4.6% | 8 | 27.1K | 15.5% | 2 | | Dec 2025 | 8.1K | 4.3% | 8 | 14.8K | 7.9% | 3 | | Jan 2026 | 6.6K | 4.6% | 8 | 9.9K | 6.9% | 4 | | Feb 2026 | 6.6K | 5.3% | 8 | 9.9K | 7.9% | 2 | | Mar 2026 | 6.6K | 5.3% | 6 | 9.9K | 8% | 5 | | Apr 2026 | 6.6K | 5.3% | 6 | 9.9K | 7.9% | 5 | | May 2026 | 6.6K | 5.2% | 6 | 12.1K | 9.4% | 3 | | Jun 2026 | 6.6K | 5.8% | 6 | 9.9K | 8.7% | 4 | | Jul 2026 | 6.6K | 5.4% | 6 | 12.1K | 9.8% | 2 | | Aug 2026 | 8.1K | 5.7% | 6 | 14.8K | 10.3% | 2 | | Sep 2026 | 12.1K | 7.8% | 2 | 9.9K | 6.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kendall-Jackson’s and Kim Crawford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kendall-Jackson**: Measured on the search term “kendall jackson”. - **Kim Crawford**: Measured on the search term “kim crawford”. - [Kendall-Jackson profile](/demand/us/brands/kendall-jackson) - [Kim Crawford profile](/demand/us/brands/kim-crawford) - [All wine brands in the United States](/demand/us/categories/us-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kendall-Jackson or Kim Crawford more popular in search? In September 2026, Kendall-Jackson had more branded searches than Kim Crawford among wine brands in the United States. Kendall-Jackson had about 12,100 branded searches, while Kim Crawford had 9,900. Kendall-Jackson made up 7.8% of all wine brand searches we track, and Kim Crawford accounted for 6.4%. ## Cite this page Brandwave. "Kendall-Jackson vs Kim Crawford: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kendall-jackson-vs-kim-crawford This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kendall-jackson-vs-kim-crawford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.