--- title: "KB Home vs Pulte Homes: Which is searched more in the United States?" description: "Is KB Home or Pulte Homes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home builders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kb-home-vs-pulte-homes" publisher: "Brandwave" --- # KB Home vs Pulte Homes: Which is searched more in the United States? Is KB Home or Pulte Homes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home builders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KB Home and Pulte Homes - **Competitive set**: Home builders - **Market**: United States - **Month measured**: Sep 2026 - **KB Home Share of Search**: 7.4% - **Pulte Homes Share of Search**: 11% ## Is KB Home or Pulte Homes more popular in search? - In September 2026, Pulte Homes had more branded searches than KB Home among home builders in the United States. Pulte Homes had about 60,500 branded searches, while KB Home had 40,500. Pulte Homes made up 11% of all home builder searches we track, and KB Home accounted for 7.4%. - Pulte Homes was ahead of KB Home in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KB Home’s share of searches among home builders in the United States moved from 7.7% to 7.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Pulte Homes’ share of searches among home builders in the United States moved from 11.6% to 11%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top home builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pulte Homes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KB Home was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pulte Homes was listed before KB Home in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Taylor Morrison | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Toll Brothers | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pulte Homes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meritage Homes | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lennar | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ryan Homes | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KB Home | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | D.R. Horton | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about home builders - Asked ChatGPT "Which home builder should I buy a new construction home from in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Pulte Homes, 4. Lennar, 5. KB Home - Asked ChatGPT "What are the best home builders in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes, 4. Pulte Homes, 5. Ryan Homes, 6. D.R. Horton - Asked ChatGPT "What's the best quality national home builder in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes - Searched Google, AI Overview "new homes": named none of the brands we track - Searched Google, AI Overview "new construction homes": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States home builders in September 2026? - KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026. - Estimated monthly branded searches for Pulte Homes in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | KB Home estimated searches | KB Home Share of Search | KB Home rank | Pulte Homes estimated searches | Pulte Homes Share of Search | Pulte Homes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 7.7% | 5 | 74K | 11.6% | 3 | | Nov 2025 | 40.5K | 6.6% | 5 | 90.5K | 14.7% | 3 | | Dec 2025 | 40.5K | 7.1% | 5 | 60.5K | 10.5% | 4 | | Jan 2026 | 49.5K | 6.7% | 5 | 74K | 10% | 4 | | Feb 2026 | 49.5K | 7.7% | 5 | 74K | 11.6% | 3 | | Mar 2026 | 49.5K | 7.2% | 5 | 74K | 10.8% | 3 | | Apr 2026 | 49.5K | 7.6% | 5 | 74K | 11.4% | 3 | | May 2026 | 49.5K | 7.9% | 5 | 60.5K | 9.7% | 4 | | Jun 2026 | 40.5K | 5.8% | 6 | 135K | 19.4% | 3 | | Jul 2026 | 40.5K | 6.7% | 5 | 74K | 12.3% | 3 | | Aug 2026 | 40.5K | 7.1% | 5 | 60.5K | 10.7% | 3 | | Sep 2026 | 40.5K | 7.4% | 5 | 60.5K | 11% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KB Home’s and Pulte Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KB Home**: Measured on the search terms “kb home” and “kb homes”, summed into one figure. - **Pulte Homes**: Measured on the search terms “pulte” and “pulte homes”, summed into one figure. - [KB Home profile](/demand/us/brands/kb-home) - [Pulte Homes profile](/demand/us/brands/pulte-homes) - [All home builders in the United States](/demand/us/categories/us-home-builders): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KB Home or Pulte Homes more popular in search? In September 2026, Pulte Homes had more branded searches than KB Home among home builders in the United States. Pulte Homes had about 60,500 branded searches, while KB Home had 40,500. Pulte Homes made up 11% of all home builder searches we track, and KB Home accounted for 7.4%. ## Cite this page Brandwave. "KB Home vs Pulte Homes: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kb-home-vs-pulte-homes This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kb-home-vs-pulte-homes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.