--- title: "KAYALI vs Valentino: Which is searched more in the United States?" description: "Is KAYALI or Valentino more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kayali-vs-valentino" publisher: "Brandwave" --- # KAYALI vs Valentino: Which is searched more in the United States? Is KAYALI or Valentino more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KAYALI and Valentino - **Competitive set**: Fragrance brands - **Market**: United States - **Month measured**: Sep 2026 - **KAYALI Share of Search**: 3.7% - **Valentino Share of Search**: 15% ## Is KAYALI or Valentino more popular in search? - In September 2026, Valentino had more branded searches than KAYALI among fragrance brands in the United States. Valentino had about 246,000 branded searches, while KAYALI had 60,500. Valentino made up 15% of all fragrance brand searches we track, and KAYALI accounted for 3.7%. - Valentino was ahead of KAYALI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KAYALI’s share of searches among fragrance brands in the United States held steady at 3.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Valentino’s share of searches among fragrance brands in the United States moved from 18.5% to 15%, and its estimated monthly branded searches moved from 301K to 246K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Valentino was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KAYALI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yves Saint Laurent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dior Beauty | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Valentino | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Marc Jacobs | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burberry | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lancôme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy?": 1. Yves Saint Laurent, 2. Burberry, 3. Chanel, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best perfume brands?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Tom Ford, 6. Jo Malone, 7. Versace - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Valentino, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": 1. Chanel, 2. Marc Jacobs, 3. Yves Saint Laurent Not named in any answer: Le Labo, Victoria's Secret, Prada, KAYALI and Lancôme. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States fragrance brands in September 2026? - In September 2026, Valentino lost share of searches among fragrance brands in the United States, from 15.9% to 15%. - In September 2026, KAYALI rose from 13th to 12th among fragrance brands in the United States. ## Month by month | Month | KAYALI estimated searches | KAYALI Share of Search | KAYALI rank | Valentino estimated searches | Valentino Share of Search | Valentino rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 3.7% | 12 | 301K | 18.5% | 1 | | Nov 2025 | 165K | 6.3% | 7 | 450K | 17.1% | 1 | | Dec 2025 | 110K | 3% | 15 | 673K | 18.3% | 1 | | Jan 2026 | 60.5K | 3.6% | 14 | 301K | 18% | 1 | | Feb 2026 | 60.5K | 3.7% | 12 | 301K | 18.6% | 1 | | Mar 2026 | 60.5K | 3.8% | 13 | 246K | 15.7% | 2 | | Apr 2026 | 60.5K | 4.1% | 13 | 246K | 16.6% | 2 | | May 2026 | 60.5K | 3.7% | 13 | 246K | 15.2% | 2 | | Jun 2026 | 49.5K | 4% | 11 | 201K | 16.1% | 2 | | Jul 2026 | 60.5K | 4.5% | 7 | 201K | 15% | 2 | | Aug 2026 | 60.5K | 3.9% | 13 | 246K | 15.9% | 2 | | Sep 2026 | 60.5K | 3.7% | 12 | 246K | 15% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using KAYALI’s and Valentino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KAYALI**: Measured on the search term “kayali”. - **Valentino**: Measured on the search term “valentino perfume”. - [KAYALI profile](/demand/us/brands/kayali) - [Valentino profile](/demand/us/brands/valentino) - [All fragrance brands in the United States](/demand/us/categories/us-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KAYALI or Valentino more popular in search? In September 2026, Valentino had more branded searches than KAYALI among fragrance brands in the United States. Valentino had about 246,000 branded searches, while KAYALI had 60,500. Valentino made up 15% of all fragrance brand searches we track, and KAYALI accounted for 3.7%. ## Cite this page Brandwave. "KAYALI vs Valentino: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kayali-vs-valentino This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kayali-vs-valentino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.