--- title: "KAYALI vs Tom Ford: Which is searched more in the United States?" description: "Is KAYALI or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kayali-vs-tom-ford" publisher: "Brandwave" --- # KAYALI vs Tom Ford: Which is searched more in the United States? Is KAYALI or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KAYALI and Tom Ford - **Competitive set**: Fragrance brands - **Market**: United States - **Month measured**: Sep 2026 - **KAYALI Share of Search**: 3.7% - **Tom Ford Share of Search**: 3.7% ## Is KAYALI or Tom Ford more popular in search? - In September 2026, KAYALI and Tom Ford were level in searches among fragrance brands in the United States, with an estimated 60.5K branded searches each, at 3.7% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Tom Ford took it in December 2025, KAYALI took it in April 2026, Tom Ford took it in August 2026. - Across the 12 months ending September 2026, KAYALI’s share of searches among fragrance brands in the United States held steady at 3.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in the United States held steady at 3.7%, and its estimated monthly branded searches held steady at 60.5K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tom Ford was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KAYALI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yves Saint Laurent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dior Beauty | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Valentino | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Marc Jacobs | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burberry | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lancôme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy?": 1. Yves Saint Laurent, 2. Burberry, 3. Chanel, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best perfume brands?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Tom Ford, 6. Jo Malone, 7. Versace - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Valentino, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": 1. Chanel, 2. Marc Jacobs, 3. Yves Saint Laurent Not named in any answer: Le Labo, Victoria's Secret, Prada, KAYALI and Lancôme. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States fragrance brands in September 2026? - In September 2026, Tom Ford lost share of searches among fragrance brands in the United States, from 4.8% to 3.7%. - In September 2026, KAYALI rose from 13th to 12th among fragrance brands in the United States. ## Month by month | Month | KAYALI estimated searches | KAYALI Share of Search | KAYALI rank | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 3.7% | 12 | 60.5K | 3.7% | 15 | | Nov 2025 | 165K | 6.3% | 7 | 90.5K | 3.4% | 15 | | Dec 2025 | 110K | 3% | 15 | 135K | 3.7% | 14 | | Jan 2026 | 60.5K | 3.6% | 14 | 74K | 4.4% | 12 | | Feb 2026 | 60.5K | 3.7% | 12 | 60.5K | 3.7% | 15 | | Mar 2026 | 60.5K | 3.8% | 13 | 74K | 4.7% | 9 | | Apr 2026 | 60.5K | 4.1% | 13 | 49.5K | 3.3% | 15 | | May 2026 | 60.5K | 3.7% | 13 | 60.5K | 3.7% | 15 | | Jun 2026 | 49.5K | 4% | 11 | 49.5K | 4% | 14 | | Jul 2026 | 60.5K | 4.5% | 7 | 60.5K | 4.5% | 11 | | Aug 2026 | 60.5K | 3.9% | 13 | 74K | 4.8% | 9 | | Sep 2026 | 60.5K | 3.7% | 12 | 60.5K | 3.7% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using KAYALI’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KAYALI**: Measured on the search term “kayali”. - **Tom Ford**: Measured on the search term “tom ford perfume”. - [KAYALI profile](/demand/us/brands/kayali) - [Tom Ford profile](/demand/us/brands/tom-ford) - [All fragrance brands in the United States](/demand/us/categories/us-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KAYALI or Tom Ford more popular in search? In September 2026, KAYALI and Tom Ford were level in searches among fragrance brands in the United States, with an estimated 60.5K branded searches each, at 3.7% of the total each. ## Cite this page Brandwave. "KAYALI vs Tom Ford: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kayali-vs-tom-ford This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kayali-vs-tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.