--- title: "Kaplan vs Xcel Solutions: Which is searched more in the United States?" description: "Is Kaplan or Xcel Solutions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insurance license courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kaplan-vs-xcel-solutions" publisher: "Brandwave" --- # Kaplan vs Xcel Solutions: Which is searched more in the United States? Is Kaplan or Xcel Solutions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insurance license courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kaplan and Xcel Solutions - **Competitive set**: Insurance license courses - **Market**: United States - **Month measured**: Sep 2026 - **Kaplan Share of Search**: 1.2% - **Xcel Solutions Share of Search**: 25.6% ## Is Kaplan or Xcel Solutions more popular in search? - In September 2026, Xcel Solutions had more branded searches than Kaplan among insurance license courses in the United States. Xcel Solutions had about 33,100 branded searches, while Kaplan had 1,600. Xcel Solutions made up 25.6% of all insurance license course searches we track, and Kaplan accounted for 1.2%. - Xcel Solutions was ahead of Kaplan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kaplan’s share of searches among insurance license courses in the United States moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Xcel Solutions’ share of searches among insurance license courses in the United States moved from 26.1% to 25.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top insurance license courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xcel Solutions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kaplan was listed before Xcel Solutions in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kaplan | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | ExamFX | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | WebCE | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Xcel Solutions | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | AD Banker | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about insurance license courses - Asked ChatGPT "What's the best online course for getting an insurance license?": 1. Kaplan, 2. ExamFX, 3. Xcel Solutions - Asked ChatGPT "How do I study for the life and health insurance exam?": named none of the brands we track - Asked ChatGPT "Which insurance pre-licensing course should I take?": 1. ExamFX, 2. Kaplan, 3. Xcel Solutions - Searched Google, AI Overview "insurance license course": 1. Kaplan, 2. WebCE, 3. AD Banker - Searched Google, AI Overview "insurance pre licensing course": 1. WebCE, 2. ExamFX, 3. Kaplan Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States insurance license courses in September 2026? - In September 2026, WebCE overtook Xcel Solutions to rank 2nd among insurance license courses in the United States, with 25.6% of the searches. - In September 2026, Xcel Solutions lost share of searches among insurance license courses in the United States, from 31.5% to 25.6%. ## Month by month | Month | Kaplan estimated searches | Kaplan Share of Search | Kaplan rank | Xcel Solutions estimated searches | Xcel Solutions Share of Search | Xcel Solutions rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1% | 5 | 40.5K | 26.1% | 3 | | Nov 2025 | 1K | 0.81% | 5 | 33.1K | 27% | 2 | | Dec 2025 | 1.3K | 1% | 5 | 33.1K | 25.6% | 3 | | Jan 2026 | 1.6K | 1.1% | 5 | 40.5K | 29% | 2 | | Feb 2026 | 1K | 0.78% | 5 | 33.1K | 25.7% | 3 | | Mar 2026 | 1.6K | 1.1% | 5 | 40.5K | 27.4% | 2 | | Apr 2026 | 1.6K | 1.2% | 5 | 33.1K | 25.6% | 3 | | May 2026 | 1.6K | 1.2% | 5 | 33.1K | 25.6% | 3 | | Jun 2026 | 1.3K | 0.95% | 5 | 40.5K | 29.7% | 2 | | Jul 2026 | 1.6K | 1.2% | 5 | 40.5K | 29.6% | 2 | | Aug 2026 | 1.9K | 1.2% | 5 | 49.5K | 31.5% | 2 | | Sep 2026 | 1.6K | 1.2% | 5 | 33.1K | 25.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kaplan’s and Xcel Solutions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kaplan**: Measured on the search term “kaplan insurance license”. - **Xcel Solutions**: Measured on the search term “xcelsolutions”. - [Kaplan profile](/demand/us/brands/kaplan) - [Xcel Solutions profile](/demand/us/brands/xcel-solutions) - [All insurance license courses in the United States](/demand/us/categories/us-insurance-license-courses): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kaplan or Xcel Solutions more popular in search? In September 2026, Xcel Solutions had more branded searches than Kaplan among insurance license courses in the United States. Xcel Solutions had about 33,100 branded searches, while Kaplan had 1,600. Xcel Solutions made up 25.6% of all insurance license course searches we track, and Kaplan accounted for 1.2%. ## Cite this page Brandwave. "Kaplan vs Xcel Solutions: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kaplan-vs-xcel-solutions This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kaplan-vs-xcel-solutions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.