--- title: "Kaplan vs Themis Bar Review: Which is searched more in the United States?" description: "Is Kaplan or Themis Bar Review more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar exam prep courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kaplan-vs-themis-bar-review" publisher: "Brandwave" --- # Kaplan vs Themis Bar Review: Which is searched more in the United States? Is Kaplan or Themis Bar Review more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar exam prep courses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kaplan and Themis Bar Review - **Competitive set**: Bar exam prep courses - **Market**: United States - **Month measured**: Sep 2026 - **Kaplan Share of Search**: 1.1% - **Themis Bar Review Share of Search**: 15.1% ## Is Kaplan or Themis Bar Review more popular in search? - In September 2026, Themis Bar Review had more branded searches than Kaplan among bar exam prep courses in the United States. Themis Bar Review had about 5,200 branded searches, while Kaplan had 390. Themis Bar Review made up 15.1% of all bar exam prep course searches we track, and Kaplan accounted for 1.1%. - Themis Bar Review was ahead of Kaplan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kaplan’s share of searches among bar exam prep courses in the United States moved from 0.67% to 1.1%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Themis Bar Review’s share of searches among bar exam prep courses in the United States moved from 9.2% to 15.1%, and its estimated monthly branded searches moved from 5.3K to 5.2K. ## Top bar exam prep courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaplan appeared in all five answers. Themis Bar Review was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kaplan was listed before Themis Bar Review in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barbri | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kaplan | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Themis Bar Review | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | UWorld | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Quimbee | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Helix Bar Review | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | AdaptiBar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BarMax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seperac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bar exam prep courses - Asked ChatGPT "What's the best bar prep course?": 1. Themis Bar Review, 2. UWorld, 3. Barbri, 4. Kaplan, 5. Helix Bar Review - Asked ChatGPT "Which bar review course has the highest pass rate?": 1. Kaplan, 2. Themis Bar Review, 3. Barbri - Asked ChatGPT "Is an expensive bar prep course worth it?": 1. Themis Bar Review, 2. Barbri, 3. Kaplan, 4. UWorld - Searched Google, AI Overview "bar exam prep": 1. Barbri, 2. Kaplan - Searched Google, AI Overview "bar review course": 1. Kaplan, 2. Barbri, 3. Themis Bar Review, 4. Quimbee, 5. UWorld Not named in any answer: AdaptiBar, BarMax and Seperac. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States bar exam prep courses in September 2026? - In September 2026, AdaptiBar overtook BarMax and Themis Bar Review to rank 2nd among bar exam prep courses in the United States, with 19.2% of the searches. - In September 2026, Themis Bar Review gained share of searches among bar exam prep courses in the United States, from 12.2% to 15.1%. - Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026. ## Month by month | Month | Kaplan estimated searches | Kaplan Share of Search | Kaplan rank | Themis Bar Review estimated searches | Themis Bar Review Share of Search | Themis Bar Review rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.67% | 7 | 5.3K | 9.2% | 4 | | Nov 2025 | 320 | 0.53% | 6 | 6.5K | 10.7% | 3 | | Dec 2025 | 260 | 0.47% | 5 | 4.8K | 8.7% | 3 | | Jan 2026 | 480 | 0.81% | 6 | 7.2K | 12.1% | 3 | | Feb 2026 | 320 | 0.61% | 6 | 5.8K | 11.1% | 3 | | Mar 2026 | 210 | 0.42% | 6 | 6.5K | 13.1% | 3 | | Apr 2026 | 320 | 0.59% | 6 | 7.3K | 13.4% | 3 | | May 2026 | 390 | 0.43% | 6 | 11.7K | 12.9% | 3 | | Jun 2026 | 480 | 0.51% | 5 | 8.3K | 8.7% | 3 | | Jul 2026 | 590 | 0.52% | 5 | 7.3K | 6.4% | 3 | | Aug 2026 | 320 | 1.1% | 5 | 3.7K | 12.2% | 3 | | Sep 2026 | 390 | 1.1% | 5 | 5.2K | 15.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kaplan’s and Themis Bar Review’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kaplan**: Measured on the search term “kaplan bar review”. - **Themis Bar Review**: Measured on the search terms “themis bar” and “themis bar review”, summed into one figure. - [Kaplan profile](/demand/us/brands/kaplan) - [Themis Bar Review profile](/demand/us/brands/themis-bar-review) - [All bar exam prep courses in the United States](/demand/us/categories/us-bar-exam-prep-courses): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kaplan or Themis Bar Review more popular in search? In September 2026, Themis Bar Review had more branded searches than Kaplan among bar exam prep courses in the United States. Themis Bar Review had about 5,200 branded searches, while Kaplan had 390. Themis Bar Review made up 15.1% of all bar exam prep course searches we track, and Kaplan accounted for 1.1%. ## Cite this page Brandwave. "Kaplan vs Themis Bar Review: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kaplan-vs-themis-bar-review This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kaplan-vs-themis-bar-review. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.