--- title: "Kaplan vs PrepAgent: Which is searched more in the United States?" description: "Is Kaplan or PrepAgent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate license schools set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/kaplan-vs-prepagent" publisher: "Brandwave" --- # Kaplan vs PrepAgent: Which is searched more in the United States? Is Kaplan or PrepAgent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate license schools set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kaplan and PrepAgent - **Competitive set**: Real estate license schools - **Market**: United States - **Month measured**: Sep 2026 - **Kaplan Share of Search**: 5.6% - **PrepAgent Share of Search**: 4.6% ## Is Kaplan or PrepAgent more popular in search? - In September 2026, Kaplan had more branded searches than PrepAgent among real estate license schools in the United States. Kaplan had about 8,100 branded searches, while PrepAgent had 6,600. Kaplan made up 5.6% of all real estate license school searches we track, and PrepAgent accounted for 4.6%. - The lead changed hands once in the 12 months ending September 2026: Kaplan took it in February 2026. - Across the 12 months ending September 2026, Kaplan’s share of searches among real estate license schools in the United States moved from 6.1% to 5.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, PrepAgent’s share of searches among real estate license schools in the United States moved from 7.5% to 4.6%, and its estimated monthly branded searches moved from 12.1K to 6.6K. ## Top real estate license schools in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kaplan was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PrepAgent did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The CE Shop | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | AceableAgent | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Kaplan | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Champions School of Real Estate | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Colibri Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | McKissock | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | RealEstateU | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PrepAgent | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Van Education Center | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about real estate license schools - Asked ChatGPT "What's the best online real estate school for getting my license?": 1. AceableAgent, 2. Champions School of Real Estate, 3. The CE Shop - Asked ChatGPT "How do I get a real estate license, and which course should I take?": 1. Kaplan, 2. The CE Shop - Asked ChatGPT "Which real estate exam prep course has the best pass rates?": 1. The CE Shop, 2. AceableAgent, 3. Kaplan - Searched Google, AI Overview "real estate license": named none of the brands we track Not named in any answer: Colibri Real Estate, McKissock, RealEstateU, PrepAgent and Van Education Center. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States real estate license schools in September 2026? - Estimated monthly branded searches for PrepAgent in the United States fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. - Estimated monthly branded searches for Kaplan in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Kaplan estimated searches | Kaplan Share of Search | Kaplan rank | PrepAgent estimated searches | PrepAgent Share of Search | PrepAgent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 6.1% | 7 | 12.1K | 7.5% | 6 | | Nov 2025 | 9.9K | 6.9% | 5 | 9.9K | 6.9% | 7 | | Dec 2025 | 9.9K | 6.3% | 6 | 9.9K | 6.3% | 7 | | Jan 2026 | 12.1K | 6.4% | 6 | 12.1K | 6.4% | 7 | | Feb 2026 | 12.1K | 7.5% | 6 | 9.9K | 6.1% | 7 | | Mar 2026 | 12.1K | 6.6% | 6 | 9.9K | 5.4% | 7 | | Apr 2026 | 12.1K | 6.4% | 5 | 9.9K | 5.2% | 7 | | May 2026 | 9.9K | 5.5% | 6 | 8.1K | 4.5% | 7 | | Jun 2026 | 9.9K | 6% | 6 | 8.1K | 4.9% | 7 | | Jul 2026 | 8.1K | 5.7% | 6 | 8.1K | 5.7% | 7 | | Aug 2026 | 8.1K | 5.4% | 6 | 6.6K | 4.4% | 8 | | Sep 2026 | 8.1K | 5.6% | 6 | 6.6K | 4.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Kaplan’s and PrepAgent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kaplan**: Measured on the search term “kaplan real estate”. - **PrepAgent**: Measured on the search term “prepagent”. - [Kaplan profile](/demand/us/brands/kaplan) - [PrepAgent profile](/demand/us/brands/prepagent) - [All real estate license schools in the United States](/demand/us/categories/us-real-estate-license-schools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kaplan or PrepAgent more popular in search? In September 2026, Kaplan had more branded searches than PrepAgent among real estate license schools in the United States. Kaplan had about 8,100 branded searches, while PrepAgent had 6,600. Kaplan made up 5.6% of all real estate license school searches we track, and PrepAgent accounted for 4.6%. ## Cite this page Brandwave. "Kaplan vs PrepAgent: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/kaplan-vs-prepagent This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kaplan-vs-prepagent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.