---
title: "Kabbage vs LendingClub: Which is searched more in United States?"
description: "Which is more popular in search, Kabbage or LendingClub? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/kabbage-vs-lendingclub"
publisher: "Brandwave"
---

# Kabbage vs LendingClub: Which is searched more in United States?

Which is more popular in search, Kabbage or LendingClub? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kabbage and LendingClub
- **Competitive set**: Lending platforms
- **Market**: United States
- **Month measured**: Sep 2026
- **Kabbage Share of Search**: 0.7%
- **LendingClub Share of Search**: 59.5%

## Which is more popular in search, Kabbage or LendingClub?

- In September 2026, LendingClub had more branded searches than Kabbage among lending platforms in United States. LendingClub was estimated to have 110K branded searches compared to Kabbage’s 1.3K, and held a 59.5% Share of Search versus Kabbage’s 0.7%.
- LendingClub was ahead of Kabbage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kabbage’s estimated Share of Search among lending platforms in United States moved from 0.92% to 0.7%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
- Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States moved from 77.7% to 59.5%, and its estimated monthly branded searches moved from 246K to 110K.

## How did search popularity change for United States lending platforms in September 2026?

- In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%.
- Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

## Month by month

| Month | Kabbage estimated searches | Kabbage Share of Search | Kabbage rank | LendingClub estimated searches | LendingClub Share of Search | LendingClub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.92% | 4 | 246K | 77.7% | 1 |
| Nov 2025 | 2.4K | 0.78% | 4 | 246K | 79.7% | 1 |
| Dec 2025 | 2.4K | 0.75% | 4 | 246K | 76.4% | 1 |
| Jan 2026 | 2.4K | 0.75% | 4 | 246K | 76.4% | 1 |
| Feb 2026 | 1.9K | 0.6% | 4 | 246K | 78.3% | 1 |
| Mar 2026 | 1.9K | 0.59% | 4 | 246K | 76.5% | 1 |
| Apr 2026 | 1.9K | 0.59% | 4 | 246K | 76.5% | 1 |
| May 2026 | 1.9K | 0.59% | 4 | 246K | 76.5% | 1 |
| Jun 2026 | 1.9K | 0.59% | 4 | 246K | 76.5% | 1 |
| Jul 2026 | 1.3K | 0.47% | 4 | 201K | 72.9% | 1 |
| Aug 2026 | 1.3K | 0.62% | 4 | 135K | 64.3% | 1 |
| Sep 2026 | 1.3K | 0.7% | 4 | 110K | 59.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kabbage’s and LendingClub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kabbage**: Measured on the search term “kabbage”.
- **LendingClub**: Measured on the search term “lendingclub”.

- [Kabbage profile](/demand/us/brands/kabbage)
- [LendingClub profile](/demand/us/brands/lendingclub)
- [All lending platforms in United States](/demand/us/categories/us-lending-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kabbage or LendingClub?

In September 2026, LendingClub had more branded searches than Kabbage among lending platforms in United States. LendingClub was estimated to have 110K branded searches compared to Kabbage’s 1.3K, and held a 59.5% Share of Search versus Kabbage’s 0.7%.

## Cite this page

Brandwave. "Kabbage vs LendingClub: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/kabbage-vs-lendingclub

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/kabbage-vs-lendingclub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.