--- title: "K18 vs Moroccanoil: Which is searched more in the United States?" description: "Is K18 or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/k18-hair-vs-moroccanoil" publisher: "Brandwave" --- # K18 vs Moroccanoil: Which is searched more in the United States? Is K18 or Moroccanoil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: K18 and Moroccanoil - **Competitive set**: Shampoo brands - **Market**: United States - **Month measured**: Sep 2026 - **K18 Share of Search**: 11.7% - **Moroccanoil Share of Search**: 9.7% ## Is K18 or Moroccanoil more popular in search? - In September 2026, K18 had more branded searches than Moroccanoil among shampoo brands in the United States. K18 had about 110,000 branded searches, while Moroccanoil had 90,500. K18 made up 11.7% of all shampoo brand searches we track, and Moroccanoil accounted for 9.7%. - The lead changed hands once in the 12 months ending September 2026: K18 took it in February 2026. - Across the 12 months ending September 2026, K18’s share of searches among shampoo brands in the United States moved from 9.5% to 11.7%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo brands in the United States moved from 9.5% to 9.7%, and its estimated monthly branded searches held steady at 90.5K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither K18 nor Moroccanoil showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Olaplex overtook K18 to rank 2nd among shampoo brands in the United States, with 14.4% of the searches. - In September 2026, Moroccanoil gained share of searches among shampoo brands in the United States, from 9.1% to 9.7%. - In September 2026, K18 lost share of searches among shampoo brands in the United States, from 13.6% to 11.7%. ## Month by month | Month | K18 estimated searches | K18 Share of Search | K18 rank | Moroccanoil estimated searches | Moroccanoil Share of Search | Moroccanoil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 9.5% | 3 | 90.5K | 9.5% | 4 | | Nov 2025 | 135K | 10.4% | 3 | 135K | 10.4% | 4 | | Dec 2025 | 110K | 9.7% | 4 | 135K | 11.9% | 3 | | Jan 2026 | 110K | 10.1% | 3 | 110K | 10.1% | 4 | | Feb 2026 | 110K | 11.7% | 3 | 90.5K | 9.7% | 4 | | Mar 2026 | 110K | 10.8% | 3 | 90.5K | 8.9% | 4 | | Apr 2026 | 110K | 11.2% | 3 | 90.5K | 9.2% | 4 | | May 2026 | 110K | 11.7% | 3 | 90.5K | 9.6% | 4 | | Jun 2026 | 90.5K | 10.3% | 3 | 90.5K | 10.3% | 4 | | Jul 2026 | 110K | 11.6% | 3 | 90.5K | 9.6% | 4 | | Aug 2026 | 135K | 13.6% | 2 | 90.5K | 9.1% | 4 | | Sep 2026 | 110K | 11.7% | 3 | 90.5K | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using K18’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **K18**: Measured on the search term “k18”. - **Moroccanoil**: Measured on the search term “moroccanoil”. - [K18 profile](/demand/us/brands/k18-hair) - [Moroccanoil profile](/demand/us/brands/moroccanoil) - [All shampoo brands in the United States](/demand/us/categories/us-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is K18 or Moroccanoil more popular in search? In September 2026, K18 had more branded searches than Moroccanoil among shampoo brands in the United States. K18 had about 110,000 branded searches, while Moroccanoil had 90,500. K18 made up 11.7% of all shampoo brand searches we track, and Moroccanoil accounted for 9.7%. ## Cite this page Brandwave. "K18 vs Moroccanoil: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/k18-hair-vs-moroccanoil This page is also available as HTML at https://gobrandwave.com/demand/us/compare/k18-hair-vs-moroccanoil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.