--- title: "Jostens vs Lifetouch: Which is searched more in the United States?" description: "Is Jostens or Lifetouch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yearbook companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/jostens-yearbook-vs-lifetouch-yearbook" publisher: "Brandwave" --- # Jostens vs Lifetouch: Which is searched more in the United States? Is Jostens or Lifetouch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yearbook companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jostens and Lifetouch - **Competitive set**: Yearbook companies - **Market**: United States - **Month measured**: Sep 2026 - **Jostens Share of Search**: 27.4% - **Lifetouch Share of Search**: 2.4% ## Is Jostens or Lifetouch more popular in search? - In September 2026, Jostens had more branded searches than Lifetouch among yearbook companies in the United States. Jostens had about 40,500 branded searches, while Lifetouch had 3,600. Jostens made up 27.4% of all yearbook company searches we track, and Lifetouch accounted for 2.4%. - Jostens was ahead of Lifetouch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jostens’ share of searches among yearbook companies in the United States moved from 18.4% to 27.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Lifetouch’s share of searches among yearbook companies in the United States moved from 5.5% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 3.6K. ## Top yearbook companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jostens was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Lifetouch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jostens was listed before Lifetouch in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jostens | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Treering | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Walsworth | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Lifetouch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Entourage Yearbooks | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Balfour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yearbook companies - Asked ChatGPT "Which yearbook company should our school use in the US?": 1. Jostens, 2. Walsworth, 3. Lifetouch, 4. Treering - Asked ChatGPT "What are the best yearbook companies in the US?": 1. Jostens, 2. Walsworth, 3. Treering, 4. Entourage Yearbooks, 5. Lifetouch - Asked ChatGPT "What's the best yearbook company in the US for an elementary school?": 1. Treering, 2. Entourage Yearbooks, 3. Lifetouch - Searched Google, AI Overview "online yearbook": 1. Jostens, 2. Treering - Searched Google, AI Overview "yearbook companies": 1. Jostens, 2. Walsworth, 3. Lifetouch, 4. Treering, 5. Entourage Yearbooks Not named in any answer: Balfour. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States yearbook companies in September 2026? - In September 2026, Jostens gained share of searches among yearbook companies in the United States, from 25.1% to 27.4%. - Estimated monthly branded searches for Lifetouch in the United States fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026. ## Month by month | Month | Jostens estimated searches | Jostens Share of Search | Jostens rank | Lifetouch estimated searches | Lifetouch Share of Search | Lifetouch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 18.4% | 2 | 8.1K | 5.5% | 5 | | Nov 2025 | 22.2K | 18.7% | 2 | 6.6K | 5.5% | 5 | | Dec 2025 | 18.1K | 18.2% | 2 | 5.4K | 5.4% | 5 | | Jan 2026 | 40.5K | 23.8% | 2 | 9.9K | 5.8% | 5 | | Feb 2026 | 40.5K | 21.3% | 2 | 14.8K | 7.8% | 5 | | Mar 2026 | 33.1K | 13.8% | 2 | 18.1K | 7.6% | 5 | | Apr 2026 | 33.1K | 10.7% | 3 | 18.1K | 5.8% | 4 | | May 2026 | 49.5K | 21.1% | 2 | 9.9K | 4.2% | 5 | | Jun 2026 | 14.8K | 16.8% | 2 | 3.6K | 4.1% | 5 | | Jul 2026 | 5.4K | 18.8% | 2 | 1.6K | 5.6% | 5 | | Aug 2026 | 22.2K | 25.1% | 2 | 2.4K | 2.7% | 5 | | Sep 2026 | 40.5K | 27.4% | 2 | 3.6K | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Jostens’ and Lifetouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jostens**: Measured on the search term “jostens yearbook”. - **Lifetouch**: Measured on the search term “lifetouch yearbook”. - [Jostens profile](/demand/us/brands/jostens-yearbook) - [Lifetouch profile](/demand/us/brands/lifetouch-yearbook) - [All yearbook companies in the United States](/demand/us/categories/us-yearbook-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jostens or Lifetouch more popular in search? In September 2026, Jostens had more branded searches than Lifetouch among yearbook companies in the United States. Jostens had about 40,500 branded searches, while Lifetouch had 3,600. Jostens made up 27.4% of all yearbook company searches we track, and Lifetouch accounted for 2.4%. ## Cite this page Brandwave. "Jostens vs Lifetouch: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/jostens-yearbook-vs-lifetouch-yearbook This page is also available as HTML at https://gobrandwave.com/demand/us/compare/jostens-yearbook-vs-lifetouch-yearbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.