--- title: "Josh Cellars vs Yellow Tail: Which is searched more in the United States?" description: "Is Josh Cellars or Yellow Tail more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/josh-cellars-vs-yellow-tail" publisher: "Brandwave" --- # Josh Cellars vs Yellow Tail: Which is searched more in the United States? Is Josh Cellars or Yellow Tail more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Josh Cellars and Yellow Tail - **Competitive set**: Wine brands - **Market**: United States - **Month measured**: Sep 2026 - **Josh Cellars Share of Search**: 4.3% - **Yellow Tail Share of Search**: 4.3% ## Is Josh Cellars or Yellow Tail more popular in search? - In September 2026, Josh Cellars and Yellow Tail were level in searches among wine brands in the United States, with an estimated 6.6K branded searches each, at 4.3% of the total each. - Josh Cellars was ahead of Yellow Tail in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Josh Cellars’ share of searches among wine brands in the United States moved from 7% to 4.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Yellow Tail’s share of searches among wine brands in the United States moved from 4.7% to 4.3%, and its estimated monthly branded searches held steady at 6.6K. ## Top wine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Josh Cellars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yellow Tail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Josh Cellars was listed before Yellow Tail in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Josh Cellars | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Barefoot | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kendall-Jackson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Bota Box | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yellow Tail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Apothic | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Box | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kim Crawford | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | La Crema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 19 Crimes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woodbridge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meiomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine brands - Asked ChatGPT "What's a good cheap wine at the grocery store?": named none of the brands we track - Asked ChatGPT "Which wine brands are best for a party?": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot, 4. Kim Crawford - Asked ChatGPT "Is boxed wine any good, and which brand should I buy?": 1. Bota Box, 2. Black Box - Searched Google, AI Overview "wine brands": 1. Barefoot, 2. Yellow Tail, 3. Apothic, 4. Josh Cellars, 5. Kim Crawford - Searched Google, AI Overview "best cheap wine": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot Not named in any answer: La Crema, 19 Crimes, Woodbridge and Meiomi. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States wine brands in September 2026? - In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches. - In September 2026, Josh Cellars lost share of searches among wine brands in the United States, from 5.7% to 4.3%. ## Month by month | Month | Josh Cellars estimated searches | Josh Cellars Share of Search | Josh Cellars rank | Yellow Tail estimated searches | Yellow Tail Share of Search | Yellow Tail rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 7% | 5 | 6.6K | 4.7% | 10 | | Nov 2025 | 14.8K | 8.4% | 3 | 9.9K | 5.6% | 7 | | Dec 2025 | 18.1K | 9.6% | 2 | 12.1K | 6.4% | 6 | | Jan 2026 | 9.9K | 6.9% | 3 | 9.9K | 6.9% | 6 | | Feb 2026 | 8.1K | 6.5% | 5 | 8.1K | 6.5% | 6 | | Mar 2026 | 9.9K | 8% | 4 | 5.4K | 4.4% | 9 | | Apr 2026 | 9.9K | 7.9% | 4 | 5.4K | 4.3% | 9 | | May 2026 | 9.9K | 7.7% | 4 | 5.4K | 4.2% | 9 | | Jun 2026 | 12.1K | 10.6% | 2 | 5.4K | 4.7% | 8 | | Jul 2026 | 9.9K | 8.1% | 4 | 5.4K | 4.4% | 8 | | Aug 2026 | 8.1K | 5.7% | 5 | 6.6K | 4.6% | 8 | | Sep 2026 | 6.6K | 4.3% | 7 | 6.6K | 4.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Josh Cellars’ and Yellow Tail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Josh Cellars**: Measured on the search term “josh cellars”. - **Yellow Tail**: Measured on the search term “yellow tail wine”. - [Josh Cellars profile](/demand/us/brands/josh-cellars) - [Yellow Tail profile](/demand/us/brands/yellow-tail) - [All wine brands in the United States](/demand/us/categories/us-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Josh Cellars or Yellow Tail more popular in search? In September 2026, Josh Cellars and Yellow Tail were level in searches among wine brands in the United States, with an estimated 6.6K branded searches each, at 4.3% of the total each. ## Cite this page Brandwave. "Josh Cellars vs Yellow Tail: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/josh-cellars-vs-yellow-tail This page is also available as HTML at https://gobrandwave.com/demand/us/compare/josh-cellars-vs-yellow-tail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.