--- title: "Josh Cellars vs Kendall-Jackson: Which is searched more in the United States?" description: "Is Josh Cellars or Kendall-Jackson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/josh-cellars-vs-kendall-jackson" publisher: "Brandwave" --- # Josh Cellars vs Kendall-Jackson: Which is searched more in the United States? Is Josh Cellars or Kendall-Jackson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Josh Cellars and Kendall-Jackson - **Competitive set**: Wine brands - **Market**: United States - **Month measured**: Sep 2026 - **Josh Cellars Share of Search**: 4.3% - **Kendall-Jackson Share of Search**: 7.8% ## Is Josh Cellars or Kendall-Jackson more popular in search? - In September 2026, Kendall-Jackson had more branded searches than Josh Cellars among wine brands in the United States. Kendall-Jackson had about 12,100 branded searches, while Josh Cellars had 6,600. Kendall-Jackson made up 7.8% of all wine brand searches we track, and Josh Cellars accounted for 4.3%. - The lead changed hands once in the 12 months ending September 2026: Kendall-Jackson took it in September 2026. - Across the 12 months ending September 2026, Josh Cellars’ share of searches among wine brands in the United States moved from 7% to 4.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Kendall-Jackson’s share of searches among wine brands in the United States moved from 5.7% to 7.8%, and its estimated monthly branded searches moved from 8.1K to 12.1K. ## Top wine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Josh Cellars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kendall-Jackson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Josh Cellars was listed before Kendall-Jackson in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Josh Cellars | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Barefoot | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kendall-Jackson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Bota Box | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yellow Tail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Apothic | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Box | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kim Crawford | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | La Crema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 19 Crimes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woodbridge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meiomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine brands - Asked ChatGPT "What's a good cheap wine at the grocery store?": named none of the brands we track - Asked ChatGPT "Which wine brands are best for a party?": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot, 4. Kim Crawford - Asked ChatGPT "Is boxed wine any good, and which brand should I buy?": 1. Bota Box, 2. Black Box - Searched Google, AI Overview "wine brands": 1. Barefoot, 2. Yellow Tail, 3. Apothic, 4. Josh Cellars, 5. Kim Crawford - Searched Google, AI Overview "best cheap wine": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot Not named in any answer: La Crema, 19 Crimes, Woodbridge and Meiomi. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States wine brands in September 2026? - In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches. - In September 2026, Josh Cellars lost share of searches among wine brands in the United States, from 5.7% to 4.3%. ## Month by month | Month | Josh Cellars estimated searches | Josh Cellars Share of Search | Josh Cellars rank | Kendall-Jackson estimated searches | Kendall-Jackson Share of Search | Kendall-Jackson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 7% | 5 | 8.1K | 5.7% | 7 | | Nov 2025 | 14.8K | 8.4% | 3 | 8.1K | 4.6% | 8 | | Dec 2025 | 18.1K | 9.6% | 2 | 8.1K | 4.3% | 8 | | Jan 2026 | 9.9K | 6.9% | 3 | 6.6K | 4.6% | 8 | | Feb 2026 | 8.1K | 6.5% | 5 | 6.6K | 5.3% | 8 | | Mar 2026 | 9.9K | 8% | 4 | 6.6K | 5.3% | 6 | | Apr 2026 | 9.9K | 7.9% | 4 | 6.6K | 5.3% | 6 | | May 2026 | 9.9K | 7.7% | 4 | 6.6K | 5.2% | 6 | | Jun 2026 | 12.1K | 10.6% | 2 | 6.6K | 5.8% | 6 | | Jul 2026 | 9.9K | 8.1% | 4 | 6.6K | 5.4% | 6 | | Aug 2026 | 8.1K | 5.7% | 5 | 8.1K | 5.7% | 6 | | Sep 2026 | 6.6K | 4.3% | 7 | 12.1K | 7.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Josh Cellars’ and Kendall-Jackson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Josh Cellars**: Measured on the search term “josh cellars”. - **Kendall-Jackson**: Measured on the search term “kendall jackson”. - [Josh Cellars profile](/demand/us/brands/josh-cellars) - [Kendall-Jackson profile](/demand/us/brands/kendall-jackson) - [All wine brands in the United States](/demand/us/categories/us-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Josh Cellars or Kendall-Jackson more popular in search? In September 2026, Kendall-Jackson had more branded searches than Josh Cellars among wine brands in the United States. Kendall-Jackson had about 12,100 branded searches, while Josh Cellars had 6,600. Kendall-Jackson made up 7.8% of all wine brand searches we track, and Josh Cellars accounted for 4.3%. ## Cite this page Brandwave. "Josh Cellars vs Kendall-Jackson: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/josh-cellars-vs-kendall-jackson This page is also available as HTML at https://gobrandwave.com/demand/us/compare/josh-cellars-vs-kendall-jackson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.