--- title: "Jollibee vs Popeyes: Which is searched more in the United States?" description: "Is Jollibee or Popeyes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/jollibee-vs-popeyes" publisher: "Brandwave" --- # Jollibee vs Popeyes: Which is searched more in the United States? Is Jollibee or Popeyes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jollibee and Popeyes - **Competitive set**: Fried chicken chains - **Market**: United States - **Month measured**: Sep 2026 - **Jollibee Share of Search**: 2.7% - **Popeyes Share of Search**: 6.1% ## Is Jollibee or Popeyes more popular in search? - In September 2026, Popeyes had more branded searches than Jollibee among fried chicken chains in the United States. Popeyes had about 2.7 million branded searches, while Jollibee had 1.2 million. Popeyes made up 6.1% of all fried chicken chain searches we track, and Jollibee accounted for 2.7%. - Popeyes was ahead of Jollibee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jollibee’s share of searches among fried chicken chains in the United States moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 1.5M to 1.2M. - Across the 12 months ending September 2026, Popeyes’ share of searches among fried chicken chains in the United States moved from 8.5% to 6.1%, and its estimated monthly branded searches moved from 4.1M to 2.7M. ## Top fried chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Popeyes appeared in all three answers. Jollibee was mentioned in two out of three: in two of the three ChatGPT answers. Popeyes was listed before Jollibee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Popeyes | 1st | 3 of 3 | 3 of 3 | | Chick-fil-A | 2nd | 3 of 3 | 3 of 3 | | Raising Cane’s | 3rd | 3 of 3 | 3 of 3 | | KFC | 4th | 2 of 3 | 2 of 3 | | Dave's Hot Chicken | 5th | 2 of 3 | 2 of 3 | | Zaxby's | 6th | 2 of 3 | 2 of 3 | | Wingstop | 7th | 2 of 3 | 2 of 3 | | Jollibee | 8th | 2 of 3 | 2 of 3 | | Bojangles | 9th | 1 of 3 | 1 of 3 | | Church's Texas Chicken | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fried chicken chains - Asked ChatGPT "Which fast food chain has the best fried chicken in the US?": 1. Popeyes, 2. Chick-fil-A, 3. KFC, 4. Jollibee, 5. Raising Cane’s - Asked ChatGPT "What are the best chicken chains in the US?": 1. Chick-fil-A, 2. Popeyes, 3. Raising Cane’s, 4. Dave's Hot Chicken, 5. Wingstop, 6. KFC, 7. Bojangles, 8. Zaxby's, 9. Jollibee - Asked ChatGPT "Where can I get the best chicken tenders from a fast food chain in the US?": 1. Raising Cane’s, 2. Popeyes, 3. Zaxby's, 4. Chick-fil-A, 5. Dave's Hot Chicken, 6. Wingstop Not named in any answer: Church's Texas Chicken. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States fried chicken chains in September 2026? - Estimated monthly branded searches for Popeyes in the United States fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026. - Estimated monthly branded searches for Jollibee in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026. ## Month by month | Month | Jollibee estimated searches | Jollibee Share of Search | Jollibee rank | Popeyes estimated searches | Popeyes Share of Search | Popeyes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 3.1% | 7 | 4.1M | 8.5% | 5 | | Nov 2025 | 1.5M | 3.1% | 7 | 5M | 10.2% | 4 | | Dec 2025 | 1.5M | 3.1% | 9 | 4.1M | 8.4% | 5 | | Jan 2026 | 1.2M | 2.5% | 9 | 4.1M | 8.5% | 5 | | Feb 2026 | 1.2M | 2.7% | 9 | 3.4M | 7.4% | 5 | | Mar 2026 | 1.2M | 2.5% | 9 | 3.4M | 6.9% | 5 | | Apr 2026 | 1.5M | 3.2% | 7 | 3.4M | 7.1% | 5 | | May 2026 | 1.5M | 3.1% | 8 | 3.4M | 7% | 5 | | Jun 2026 | 1.2M | 2.6% | 9 | 3.4M | 7.1% | 5 | | Jul 2026 | 1.5M | 2.9% | 7 | 3.4M | 6.5% | 5 | | Aug 2026 | 1.5M | 2.9% | 8 | 3.4M | 6.5% | 5 | | Sep 2026 | 1.2M | 2.7% | 8 | 2.7M | 6.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Jollibee’s and Popeyes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jollibee**: Measured on the search term “jollibee”. - **Popeyes**: Measured on the search term “popeyes”. - [Jollibee profile](/demand/us/brands/jollibee) - [Popeyes profile](/demand/us/brands/popeyes) - [All fried chicken chains in the United States](/demand/us/categories/us-fried-chicken-chains): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jollibee or Popeyes more popular in search? In September 2026, Popeyes had more branded searches than Jollibee among fried chicken chains in the United States. Popeyes had about 2.7 million branded searches, while Jollibee had 1.2 million. Popeyes made up 6.1% of all fried chicken chain searches we track, and Jollibee accounted for 2.7%. ## Cite this page Brandwave. "Jollibee vs Popeyes: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/jollibee-vs-popeyes This page is also available as HTML at https://gobrandwave.com/demand/us/compare/jollibee-vs-popeyes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.