--- title: "John Deere vs Toro: Which is searched more in the United States?" description: "Is John Deere or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/john-deere-vs-toro" publisher: "Brandwave" --- # John Deere vs Toro: Which is searched more in the United States? Is John Deere or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Deere and Toro - **Competitive set**: Lawn mower brands - **Market**: United States - **Month measured**: Sep 2026 - **John Deere Share of Search**: 7.3% - **Toro Share of Search**: 20% ## Is John Deere or Toro more popular in search? - In September 2026, Toro had more branded searches than John Deere among lawn mower brands in the United States. Toro had about 60,500 branded searches, while John Deere had 22,200. Toro made up 20% of all lawn mower brand searches we track, and John Deere accounted for 7.3%. - Toro was ahead of John Deere in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Deere’s share of searches among lawn mower brands in the United States moved from 8.9% to 7.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Toro’s share of searches among lawn mower brands in the United States moved from 19.8% to 20%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. John Deere was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toro was listed before John Deere in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toro | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Greenworks | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Honda Power Equipment | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | John Deere | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kobalt | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Snapper | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Troy-Bilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cub Cadet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WORX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower should I buy?": 1. John Deere, 2. Ryobi - Asked ChatGPT "What are the most reliable lawn mower brands?": 1. Honda Power Equipment, 2. Toro, 3. John Deere, 4. Husqvarna, 5. Snapper - Asked ChatGPT "What is the best self propelled lawn mower?": 1. Toro, 2. Greenworks - Searched Google, AI Overview "lawn mower": 1. Greenworks, 2. Kobalt - Searched Google, AI Overview "self propelled lawn mower": 1. Toro, 2. Ryobi, 3. Craftsman Not named in any answer: Troy-Bilt, DeWalt, Cub Cadet and WORX. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States lawn mower brands in September 2026? - In September 2026, John Deere overtook Greenworks to rank 6th among lawn mower brands in the United States, with 7.3% of the searches. - In September 2026, Toro lost share of searches among lawn mower brands in the United States, from 21.9% to 20%. ## Month by month | Month | John Deere estimated searches | John Deere Share of Search | John Deere rank | Toro estimated searches | Toro Share of Search | Toro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 8.9% | 6 | 40.5K | 19.8% | 1 | | Nov 2025 | 14.8K | 10.2% | 5 | 27.1K | 18.6% | 1 | | Dec 2025 | 14.8K | 15.5% | 2 | 18.1K | 19% | 1 | | Jan 2026 | 14.8K | 13.4% | 3 | 22.2K | 20.2% | 1 | | Feb 2026 | 12.1K | 8.7% | 4 | 27.1K | 19.5% | 2 | | Mar 2026 | 33.1K | 8.3% | 6 | 90.5K | 22.7% | 1 | | Apr 2026 | 40.5K | 6.7% | 6 | 135K | 22.3% | 1 | | May 2026 | 40.5K | 7% | 6 | 135K | 23.4% | 1 | | Jun 2026 | 33.1K | 6.8% | 7 | 110K | 22.6% | 1 | | Jul 2026 | 27.1K | 6.6% | 6 | 90.5K | 22.2% | 1 | | Aug 2026 | 27.1K | 6.6% | 7 | 90.5K | 21.9% | 1 | | Sep 2026 | 22.2K | 7.3% | 6 | 60.5K | 20% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using John Deere’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Deere**: Measured on the search term “john deere lawn mower”. - **Toro**: Measured on the search term “toro lawn mower”. - [John Deere profile](/demand/us/brands/john-deere) - [Toro profile](/demand/us/brands/toro) - [All lawn mower brands in the United States](/demand/us/categories/us-lawn-mower-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Deere or Toro more popular in search? In September 2026, Toro had more branded searches than John Deere among lawn mower brands in the United States. Toro had about 60,500 branded searches, while John Deere had 22,200. Toro made up 20% of all lawn mower brand searches we track, and John Deere accounted for 7.3%. ## Cite this page Brandwave. "John Deere vs Toro: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/john-deere-vs-toro This page is also available as HTML at https://gobrandwave.com/demand/us/compare/john-deere-vs-toro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.