--- title: "Jockey vs SAXX: Which is searched more in the United States?" description: "Is Jockey or SAXX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/jockey-vs-saxx" publisher: "Brandwave" --- # Jockey vs SAXX: Which is searched more in the United States? Is Jockey or SAXX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jockey and SAXX - **Competitive set**: Underwear brands - **Market**: United States - **Month measured**: Sep 2026 - **Jockey Share of Search**: 8.9% - **SAXX Share of Search**: 1.8% ## Is Jockey or SAXX more popular in search? - In September 2026, Jockey had more branded searches than SAXX among underwear brands in the United States. Jockey had about 40,500 branded searches, while SAXX had 8,100. Jockey made up 8.9% of all underwear brand searches we track, and SAXX accounted for 1.8%. - Jockey was ahead of SAXX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jockey’s share of searches among underwear brands in the United States moved from 6% to 8.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, SAXX’s share of searches among underwear brands in the United States moved from 1.5% to 1.8%, and its estimated monthly branded searches held steady at 8.1K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Jockey nor SAXX showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tommy John | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hanes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aerie | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Calvin Klein | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | MeUndies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bombas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Branwyn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SAXX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Tommy John, 2. Hanes - Asked ChatGPT "What are the most comfortable underwear brands?": 1. MeUndies, 2. Tommy John, 3. Hanes, 4. Calvin Klein - Asked ChatGPT "What is the best underwear for men?": 1. Calvin Klein, 2. Tommy John, 3. Hanes - Searched Google, AI Overview "underwear": 1. Tommy John, 2. Aerie, 3. Bombas - Searched Google, AI Overview "womens underwear": 1. Aerie, 2. Tommy John, 3. Hanes Not named in any answer: Jockey, SKIMS, Victoria's Secret, Knix, Branwyn, Thinx and SAXX. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States underwear brands in September 2026? - In September 2026, Jockey overtook Hanes to rank 3rd among underwear brands in the United States, with 8.9% of the searches. - In September 2026, SAXX fell from 11th to 12th among underwear brands in the United States. ## Month by month | Month | Jockey estimated searches | Jockey Share of Search | Jockey rank | SAXX estimated searches | SAXX Share of Search | SAXX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 6% | 6 | 8.1K | 1.5% | 12 | | Nov 2025 | 49.5K | 6.9% | 4 | 14.8K | 2.1% | 10 | | Dec 2025 | 40.5K | 5.6% | 8 | 22.2K | 3.1% | 10 | | Jan 2026 | 40.5K | 7.1% | 4 | 12.1K | 2.1% | 10 | | Feb 2026 | 33.1K | 6.4% | 4 | 9.9K | 1.9% | 10 | | Mar 2026 | 40.5K | 5.9% | 3 | 9.9K | 1.5% | 12 | | Apr 2026 | 40.5K | 7.9% | 4 | 8.1K | 1.6% | 12 | | May 2026 | 40.5K | 6.3% | 5 | 12.1K | 1.9% | 11 | | Jun 2026 | 49.5K | 8.1% | 4 | 12.1K | 2% | 10 | | Jul 2026 | 40.5K | 7.3% | 6 | 9.9K | 1.8% | 11 | | Aug 2026 | 40.5K | 7% | 4 | 9.9K | 1.7% | 11 | | Sep 2026 | 40.5K | 8.9% | 3 | 8.1K | 1.8% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Jockey’s and SAXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jockey**: Measured on the search term “jockey underwear”. - **SAXX**: Measured on the search term “saxx underwear”. - [Jockey profile](/demand/us/brands/jockey) - [SAXX profile](/demand/us/brands/saxx) - [All underwear brands in the United States](/demand/us/categories/us-underwear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jockey or SAXX more popular in search? In September 2026, Jockey had more branded searches than SAXX among underwear brands in the United States. Jockey had about 40,500 branded searches, while SAXX had 8,100. Jockey made up 8.9% of all underwear brand searches we track, and SAXX accounted for 1.8%. ## Cite this page Brandwave. "Jockey vs SAXX: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/jockey-vs-saxx This page is also available as HTML at https://gobrandwave.com/demand/us/compare/jockey-vs-saxx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.