--- title: "Jo Malone vs P.F. Candle Co.: Which is searched more in the United States?" description: "Is Jo Malone or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/jo-malone-vs-pf-candle-co" publisher: "Brandwave" --- # Jo Malone vs P.F. Candle Co.: Which is searched more in the United States? Is Jo Malone or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and P.F. Candle Co. - **Competitive set**: Candle brands - **Market**: United States - **Month measured**: Sep 2026 - **Jo Malone Share of Search**: 2.5% - **P.F. Candle Co. Share of Search**: 2.1% ## Is Jo Malone or P.F. Candle Co. more popular in search? - In September 2026, Jo Malone had more branded searches than P.F. Candle Co. among candle brands in the United States. Jo Malone had about 14,800 branded searches, while P.F. Candle Co. had 12,100. Jo Malone made up 2.5% of all candle brand searches we track, and P.F. Candle Co. accounted for 2.1%. - Jo Malone was ahead of P.F. Candle Co. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United States moved from 2.1% to 2.5%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among candle brands in the United States moved from 1.7% to 2.1%, and its estimated monthly branded searches held steady at 12.1K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, P.F. Candle Co. was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jo Malone was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. P.F. Candle Co. was listed before Jo Malone in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Le Labo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Yankee Candle | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Nest New York | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bath & Body Works | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Trudon | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Capri Blue | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Boy Smells | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Goose Creek | 12th | 0 of 3 | 2 of 2 | 2 of 5 | | Otherland | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Byredo | 14th | 1 of 3 | 0 of 2 | 1 of 5 | | Paddywax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Brooklyn Candle Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Apotheke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Homesick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Diptyque, 3. Yankee Candle, 4. P.F. Candle Co., 5. Bath & Body Works - Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Le Labo, 5. Nest New York, 6. Yankee Candle, 7. P.F. Candle Co., 8. Otherland, 9. Trudon, 10. Boy Smells, 11. Byredo - Asked ChatGPT "What are the best smelling candles?": 1. Capri Blue, 2. Diptyque, 3. Nest New York, 4. Voluspa, 5. Le Labo, 6. Yankee Candle, 7. Bath & Body Works - Searched Google, AI Overview "candles": 1. Bath & Body Works, 2. Goose Creek - Searched Google, AI Overview "best candles": 1. Diptyque, 2. Trudon, 3. Le Labo, 4. Boy Smells, 5. Voluspa, 6. P.F. Candle Co., 7. Goose Creek Not named in any answer: Paddywax, Brooklyn Candle Studio, Apotheke and Homesick. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States candle brands in September 2026? - In September 2026, Nest New York overtook Jo Malone to rank 5th among candle brands in the United States, with 3.1% of the searches. - In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches. - In September 2026, P.F. Candle Co. rose from 9th to 8th among candle brands in the United States. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | P.F. Candle Co. estimated searches | P.F. Candle Co. Share of Search | P.F. Candle Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 2.1% | 7 | 12.1K | 1.7% | 8 | | Nov 2025 | 27.1K | 2.6% | 6 | 18.1K | 1.7% | 8 | | Dec 2025 | 49.5K | 3.6% | 6 | 18.1K | 1.3% | 11 | | Jan 2026 | 18.1K | 3% | 6 | 9.9K | 1.6% | 9 | | Feb 2026 | 12.1K | 2.5% | 6 | 8.1K | 1.7% | 9 | | Mar 2026 | 12.1K | 2.7% | 6 | 9.9K | 2.2% | 9 | | Apr 2026 | 12.1K | 2.8% | 6 | 8.1K | 1.9% | 10 | | May 2026 | 14.8K | 3.3% | 5 | 9.9K | 2.2% | 9 | | Jun 2026 | 12.1K | 2.8% | 5 | 8.1K | 1.9% | 11 | | Jul 2026 | 12.1K | 2.6% | 5 | 9.9K | 2.1% | 8 | | Aug 2026 | 14.8K | 2.5% | 5 | 9.9K | 1.7% | 9 | | Sep 2026 | 14.8K | 2.5% | 7 | 12.1K | 2.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search term “jo malone candle”. - **P.F. Candle Co.**: Measured on the search term “pf candle co”. - [Jo Malone profile](/demand/us/brands/jo-malone) - [P.F. Candle Co. profile](/demand/us/brands/pf-candle-co) - [All candle brands in the United States](/demand/us/categories/us-candle-brands): The set both shares are measured inside, 18 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jo Malone or P.F. Candle Co. more popular in search? In September 2026, Jo Malone had more branded searches than P.F. Candle Co. among candle brands in the United States. Jo Malone had about 14,800 branded searches, while P.F. Candle Co. had 12,100. Jo Malone made up 2.5% of all candle brand searches we track, and P.F. Candle Co. accounted for 2.1%. ## Cite this page Brandwave. "Jo Malone vs P.F. Candle Co.: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/jo-malone-vs-pf-candle-co This page is also available as HTML at https://gobrandwave.com/demand/us/compare/jo-malone-vs-pf-candle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.