--- title: "Jif vs Skippy: Which is searched more in the United States?" description: "Is Jif or Skippy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/jif-vs-skippy" publisher: "Brandwave" --- # Jif vs Skippy: Which is searched more in the United States? Is Jif or Skippy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Peanut butter brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jif and Skippy - **Competitive set**: Peanut butter brands - **Market**: United States - **Month measured**: Sep 2026 - **Jif Share of Search**: 19.7% - **Skippy Share of Search**: 24.1% ## Is Jif or Skippy more popular in search? - In September 2026, Skippy had more branded searches than Jif among peanut butter brands in the United States. Skippy had about 18,100 branded searches, while Jif had 14,800. Skippy made up 24.1% of all peanut butter brand searches we track, and Jif accounted for 19.7%. - Skippy was ahead of Jif in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jif’s share of searches among peanut butter brands in the United States moved from 17% to 19.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Skippy’s share of searches among peanut butter brands in the United States moved from 20.8% to 24.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top peanut butter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jif was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Skippy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jif was listed before Skippy in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crazy Richard's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Jif | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Teddie | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Skippy | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Peter Pan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Justin’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about peanut butter brands - Asked ChatGPT "What's the best peanut butter to buy?": 1. Crazy Richard's, 2. Jif - Asked ChatGPT "Which peanut butter is the healthiest?": 1. Crazy Richard's - Asked ChatGPT "What's the best natural peanut butter?": 1. Crazy Richard's, 2. Teddie - Searched Google, AI Overview "peanut butter": named none of the brands we track - Searched Google, AI Overview "best peanut butter": 1. Jif, 2. Skippy, 3. Teddie, 4. Crazy Richard's Not named in any answer: Peter Pan and Justin’s. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States peanut butter brands in September 2026? - In September 2026, Skippy gained share of searches among peanut butter brands in the United States, from 22.6% to 24.1%. - In September 2026, Jif gained share of searches among peanut butter brands in the United States, from 18.5% to 19.7%. ## Month by month | Month | Jif estimated searches | Jif Share of Search | Jif rank | Skippy estimated searches | Skippy Share of Search | Skippy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 17% | 3 | 14.8K | 20.8% | 1 | | Nov 2025 | 12.1K | 18.1% | 2 | 14.8K | 22.1% | 1 | | Dec 2025 | 12.1K | 17.9% | 3 | 14.8K | 21.9% | 1 | | Jan 2026 | 12.1K | 12.9% | 5 | 14.8K | 15.8% | 3 | | Feb 2026 | 12.1K | 14.5% | 4 | 18.1K | 21.7% | 2 | | Mar 2026 | 12.1K | 15.8% | 4 | 14.8K | 19.3% | 2 | | Apr 2026 | 12.1K | 15.1% | 4 | 18.1K | 22.6% | 1 | | May 2026 | 12.1K | 17% | 3 | 14.8K | 20.8% | 1 | | Jun 2026 | 9.9K | 13.8% | 5 | 14.8K | 20.6% | 2 | | Jul 2026 | 9.9K | 13.2% | 5 | 18.1K | 24.1% | 1 | | Aug 2026 | 14.8K | 18.5% | 2 | 18.1K | 22.6% | 1 | | Sep 2026 | 14.8K | 19.7% | 2 | 18.1K | 24.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Jif’s and Skippy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jif**: Measured on the search term “jif”. - **Skippy**: Measured on the search term “skippy”. - [Jif profile](/demand/us/brands/jif) - [Skippy profile](/demand/us/brands/skippy) - [All peanut butter brands in the United States](/demand/us/categories/us-peanut-butter-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jif or Skippy more popular in search? In September 2026, Skippy had more branded searches than Jif among peanut butter brands in the United States. Skippy had about 18,100 branded searches, while Jif had 14,800. Skippy made up 24.1% of all peanut butter brand searches we track, and Jif accounted for 19.7%. ## Cite this page Brandwave. "Jif vs Skippy: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/jif-vs-skippy This page is also available as HTML at https://gobrandwave.com/demand/us/compare/jif-vs-skippy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.