--- title: "Invicta vs Timex: Which is searched more in the United States?" description: "Is Invicta or Timex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/invicta-vs-timex" publisher: "Brandwave" --- # Invicta vs Timex: Which is searched more in the United States? Is Invicta or Timex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Invicta and Timex - **Competitive set**: Watch brands - **Market**: United States - **Month measured**: Sep 2026 - **Invicta Share of Search**: 4.3% - **Timex Share of Search**: 2.9% ## Is Invicta or Timex more popular in search? - In September 2026, Invicta had more branded searches than Timex among watch brands in the United States. Invicta had about 165,000 branded searches, while Timex had 110,000. Invicta made up 4.3% of all watch brand searches we track, and Timex accounted for 2.9%. - Invicta was ahead of Timex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Invicta’s share of searches among watch brands in the United States moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 135K to 165K. - Across the 12 months ending September 2026, Timex’s share of searches among watch brands in the United States moved from 2.6% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top watch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Invicta nor Timex showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tissot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Casio | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Seiko | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Rolex | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Citizen | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Omega | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | TAG Heuer | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Cartier | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Tudor | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Fossil | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Hamilton | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Breitling | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Invicta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulova | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watch brands - Asked ChatGPT "Which watch brand should I buy?": 1. Seiko, 2. Tissot, 3. Citizen, 4. Hamilton, 5. Rolex - Asked ChatGPT "What are the best watch brands?": 1. Rolex, 2. Omega, 3. Cartier, 4. Seiko, 5. Tudor, 6. TAG Heuer, 7. Tissot, 8. Casio, 9. Breitling, 10. Hamilton, 11. Citizen - Asked ChatGPT "What is the best watch for men under $500?": 1. Tissot, 2. Citizen, 3. Seiko - Searched Google, AI Overview "watches": 1. Casio, 2. Rolex, 3. Tudor - Searched Google, AI Overview "mens watches": 1. Casio, 2. Fossil, 3. Tissot, 4. TAG Heuer, 5. Omega, 6. Cartier, 7. Rolex Not named in any answer: Invicta, Bulova and Timex. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States watch brands in September 2026? - In September 2026, Fossil overtook Timex and Breitling to rank 13th among watch brands in the United States, with 2.9% of the searches. - Estimated monthly branded searches for Invicta in the United States rose 22.2% over 12 measured months, from 135K to 165K in September 2026. - Estimated monthly branded searches for Timex in the United States rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. ## Month by month | Month | Invicta estimated searches | Invicta Share of Search | Invicta rank | Timex estimated searches | Timex Share of Search | Timex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3.9% | 8 | 90.5K | 2.6% | 13 | | Nov 2025 | 135K | 3.3% | 11 | 110K | 2.7% | 13 | | Dec 2025 | 201K | 4% | 9 | 110K | 2.2% | 14 | | Jan 2026 | 135K | 3.4% | 10 | 90.5K | 2.3% | 15 | | Feb 2026 | 135K | 4% | 8 | 90.5K | 2.7% | 14 | | Mar 2026 | 135K | 3.6% | 9 | 90.5K | 2.4% | 14 | | Apr 2026 | 135K | 3.6% | 10 | 110K | 2.9% | 13 | | May 2026 | 165K | 3.5% | 10 | 110K | 2.3% | 14 | | Jun 2026 | 165K | 4.4% | 9 | 110K | 2.9% | 14 | | Jul 2026 | 135K | 3.8% | 10 | 90.5K | 2.6% | 14 | | Aug 2026 | 165K | 4.2% | 7 | 110K | 2.8% | 13 | | Sep 2026 | 165K | 4.3% | 7 | 110K | 2.9% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Invicta’s and Timex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Invicta**: Measured on the search term “invicta watches”. - **Timex**: Measured on the search term “timex”. - [Invicta profile](/demand/us/brands/invicta) - [Timex profile](/demand/us/brands/timex) - [All watch brands in the United States](/demand/us/categories/us-watch-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Invicta or Timex more popular in search? In September 2026, Invicta had more branded searches than Timex among watch brands in the United States. Invicta had about 165,000 branded searches, while Timex had 110,000. Invicta made up 4.3% of all watch brand searches we track, and Timex accounted for 2.9%. ## Cite this page Brandwave. "Invicta vs Timex: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/invicta-vs-timex This page is also available as HTML at https://gobrandwave.com/demand/us/compare/invicta-vs-timex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.