---
title: "Instacart vs Walmart Grocery: Which is searched more in United States?"
description: "Which is more popular in search, Instacart or Walmart Grocery? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery apps set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/instacart-vs-walmart-grocery"
publisher: "Brandwave"
---

# Instacart vs Walmart Grocery: Which is searched more in United States?

Which is more popular in search, Instacart or Walmart Grocery? Compare estimated monthly branded-search demand and Share of Search inside the Grocery delivery apps set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Instacart and Walmart Grocery
- **Competitive set**: Grocery delivery apps
- **Market**: United States
- **Month measured**: Sep 2026
- **Instacart Share of Search**: 87.7%
- **Walmart Grocery Share of Search**: 4.3%

## Which is more popular in search, Instacart or Walmart Grocery?

- In September 2026, Instacart had more branded searches than Walmart Grocery among grocery delivery apps in United States. Instacart was estimated to have 1.8M branded searches compared to Walmart Grocery’s 90.5K, and held an 87.7% Share of Search versus Walmart Grocery’s 4.3%.
- Instacart was ahead of Walmart Grocery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instacart’s estimated Share of Search among grocery delivery apps in United States moved from 66.2% to 87.7%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Walmart Grocery’s estimated Share of Search among grocery delivery apps in United States moved from 4% to 4.3%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for United States grocery delivery apps in September 2026?

- Estimated monthly branded searches for Walmart Grocery in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Month by month

| Month | Instacart estimated searches | Instacart Share of Search | Instacart rank | Walmart Grocery estimated searches | Walmart Grocery Share of Search | Walmart Grocery rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 66.2% | 1 | 110K | 4% | 3 |
| Nov 2025 | 1.8M | 66.2% | 1 | 110K | 4% | 3 |
| Dec 2025 | 2.2M | 70% | 1 | 135K | 4.2% | 3 |
| Jan 2026 | 2.2M | 62.7% | 1 | 110K | 3.1% | 3 |
| Feb 2026 | 1.8M | 77.2% | 1 | 90.5K | 3.8% | 3 |
| Mar 2026 | 1.8M | 81.7% | 1 | 110K | 4.9% | 3 |
| Apr 2026 | 1.8M | 85.5% | 1 | 110K | 5.1% | 3 |
| May 2026 | 1.8M | 87.7% | 1 | 90.5K | 4.3% | 3 |
| Jun 2026 | 1.8M | 87.7% | 1 | 90.5K | 4.3% | 3 |
| Jul 2026 | 1.8M | 89% | 1 | 90.5K | 4.4% | 3 |
| Aug 2026 | 1.8M | 87.7% | 1 | 90.5K | 4.3% | 3 |
| Sep 2026 | 1.8M | 87.7% | 1 | 90.5K | 4.3% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Instacart’s and Walmart Grocery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Instacart**: Measured on the search term “instacart”.
- **Walmart Grocery**: Measured on the search term “walmart grocery”.

- [Instacart profile](/demand/us/brands/instacart)
- [Walmart Grocery profile](/demand/us/brands/walmart-grocery)
- [All grocery delivery apps in United States](/demand/us/categories/us-grocery-delivery-apps): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Instacart or Walmart Grocery?

In September 2026, Instacart had more branded searches than Walmart Grocery among grocery delivery apps in United States. Instacart was estimated to have 1.8M branded searches compared to Walmart Grocery’s 90.5K, and held an 87.7% Share of Search versus Walmart Grocery’s 4.3%.

## Cite this page

Brandwave. "Instacart vs Walmart Grocery: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/instacart-vs-walmart-grocery

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/instacart-vs-walmart-grocery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.