---
title: "Insperity vs Paychex: Which is searched more in the United States?"
description: "Is Insperity or Paychex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PEO services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/insperity-vs-paychex"
publisher: "Brandwave"
---

# Insperity vs Paychex: Which is searched more in the United States?

Is Insperity or Paychex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PEO services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Insperity and Paychex
- **Competitive set**: PEO services
- **Market**: United States
- **Month measured**: Sep 2026
- **Insperity Share of Search**: 38.1%
- **Paychex Share of Search**: 0.37%

## Is Insperity or Paychex more popular in search?

- In September 2026, Insperity had more branded searches than Paychex among PEO services in the United States. Insperity had about 90,500 branded searches, while Paychex had 880. Insperity made up 38.1% of all PEO service searches we track, and Paychex accounted for 0.37%.
- Insperity was ahead of Paychex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insperity’s share of searches among PEO services in the United States moved from 34.9% to 38.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Paychex’s share of searches among PEO services in the United States moved from 0.34% to 0.37%, and its estimated monthly branded searches held steady at 880.

## How did search popularity change for United States PEO services in September 2026?

- In September 2026, Insperity gained share of searches among PEO services in the United States, from 36.7% to 38.1%.

## Month by month

| Month | Insperity estimated searches | Insperity Share of Search | Insperity rank | Paychex estimated searches | Paychex Share of Search | Paychex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 34.9% | 1 | 880 | 0.34% | 10 |
| Nov 2025 | 90.5K | 36.1% | 1 | 720 | 0.29% | 10 |
| Dec 2025 | 110K | 38.4% | 1 | 880 | 0.31% | 10 |
| Jan 2026 | 110K | 32.8% | 1 | 880 | 0.26% | 10 |
| Feb 2026 | 110K | 39.7% | 1 | 880 | 0.32% | 10 |
| Mar 2026 | 110K | 36.8% | 1 | 1K | 0.33% | 10 |
| Apr 2026 | 110K | 36.1% | 1 | 1.3K | 0.43% | 9 |
| May 2026 | 90.5K | 37.5% | 1 | 880 | 0.36% | 10 |
| Jun 2026 | 90.5K | 34.5% | 1 | 880 | 0.34% | 10 |
| Jul 2026 | 90.5K | 38.1% | 1 | 880 | 0.37% | 10 |
| Aug 2026 | 90.5K | 36.7% | 1 | 720 | 0.29% | 10 |
| Sep 2026 | 90.5K | 38.1% | 1 | 880 | 0.37% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using Insperity’s and Paychex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Insperity**: Measured on the search term “insperity”.
- **Paychex**: Measured on the search term “paychex peo”.

- [Insperity profile](/demand/us/brands/insperity)
- [Paychex profile](/demand/us/brands/paychex)
- [All PEO services in the United States](/demand/us/categories/us-peo-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Insperity or Paychex more popular in search?

In September 2026, Insperity had more branded searches than Paychex among PEO services in the United States. Insperity had about 90,500 branded searches, while Paychex had 880. Insperity made up 38.1% of all PEO service searches we track, and Paychex accounted for 0.37%.

## Cite this page

Brandwave. "Insperity vs Paychex: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/insperity-vs-paychex

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/insperity-vs-paychex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.