--- title: "Insignia vs Roku: Which is searched more in the United States?" description: "Is Insignia or Roku more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/insignia-vs-roku" publisher: "Brandwave" --- # Insignia vs Roku: Which is searched more in the United States? Is Insignia or Roku more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insignia and Roku - **Competitive set**: TV brands - **Market**: United States - **Month measured**: Sep 2026 - **Insignia Share of Search**: 4.1% - **Roku Share of Search**: 30.6% ## Is Insignia or Roku more popular in search? - In September 2026, Roku had more branded searches than Insignia among TV brands in the United States. Roku had about 301,000 branded searches, while Insignia had 40,500. Roku made up 30.6% of all TV brand searches we track, and Insignia accounted for 4.1%. - Roku was ahead of Insignia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Insignia’s share of searches among TV brands in the United States moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Roku’s share of searches among TV brands in the United States moved from 26.5% to 30.6%, and its estimated monthly branded searches moved from 246K to 301K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Insignia and Roku were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Hisense | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Insignia | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | TCL | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Roku | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Vizio | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy?": 1. LG, 2. Hisense, 3. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best 65 inch TV?": 1. LG, 2. Samsung, 3. Hisense - Searched Google, AI Overview "tv": 1. Insignia, 2. Roku, 3. Vizio - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense Not named in any answer: Element, Philips, Sharp and Toshiba. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States TV brands in September 2026? - Estimated monthly branded searches for Roku in the United States rose 22.4% over 12 measured months, from 246K to 301K in September 2026. - Estimated monthly branded searches for Insignia in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | Insignia estimated searches | Insignia Share of Search | Insignia rank | Roku estimated searches | Roku Share of Search | Roku rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.6% | 9 | 246K | 26.5% | 1 | | Nov 2025 | 49.5K | 3.9% | 8 | 368K | 28.9% | 1 | | Dec 2025 | 40.5K | 3.9% | 8 | 301K | 28.9% | 1 | | Jan 2026 | 33.1K | 3.4% | 8 | 301K | 31.2% | 1 | | Feb 2026 | 27.1K | 3.5% | 8 | 246K | 31.8% | 1 | | Mar 2026 | 33.1K | 4.2% | 8 | 246K | 31.4% | 1 | | Apr 2026 | 27.1K | 3.7% | 8 | 246K | 33.5% | 1 | | May 2026 | 33.1K | 4.1% | 8 | 246K | 30.3% | 1 | | Jun 2026 | 40.5K | 4.4% | 8 | 301K | 32.6% | 1 | | Jul 2026 | 40.5K | 4.3% | 8 | 301K | 32% | 1 | | Aug 2026 | 40.5K | 4.1% | 8 | 301K | 30.5% | 1 | | Sep 2026 | 40.5K | 4.1% | 8 | 301K | 30.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Insignia’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insignia**: Measured on the search term “insignia tv”. - **Roku**: Measured on the search term “roku tv”. - [Insignia profile](/demand/us/brands/insignia) - [Roku profile](/demand/us/brands/roku) - [All TV brands in the United States](/demand/us/categories/us-tv-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Insignia or Roku more popular in search? In September 2026, Roku had more branded searches than Insignia among TV brands in the United States. Roku had about 301,000 branded searches, while Insignia had 40,500. Roku made up 30.6% of all TV brand searches we track, and Insignia accounted for 4.1%. ## Cite this page Brandwave. "Insignia vs Roku: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/insignia-vs-roku This page is also available as HTML at https://gobrandwave.com/demand/us/compare/insignia-vs-roku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.