--- title: "Insignia vs Panasonic: Which is searched more in the United States?" description: "Is Insignia or Panasonic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/insignia-vs-panasonic" publisher: "Brandwave" --- # Insignia vs Panasonic: Which is searched more in the United States? Is Insignia or Panasonic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insignia and Panasonic - **Competitive set**: TV brands - **Market**: United States - **Month measured**: Sep 2026 - **Insignia Share of Search**: 4.1% - **Panasonic Share of Search**: 1% ## Is Insignia or Panasonic more popular in search? - In September 2026, Insignia had more branded searches than Panasonic among TV brands in the United States. Insignia had about 40,500 branded searches, while Panasonic had 9,900. Insignia made up 4.1% of all TV brand searches we track, and Panasonic accounted for 1%. - The lead changed hands once in the 12 months ending September 2026: Insignia took it in November 2025. - Across the 12 months ending September 2026, Insignia’s share of searches among TV brands in the United States moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United States moved from 4.4% to 1%, and its estimated monthly branded searches moved from 40.5K to 9.9K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Insignia was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Insignia and Panasonic were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Hisense | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Insignia | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | TCL | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Roku | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Vizio | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy?": 1. LG, 2. Hisense, 3. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best 65 inch TV?": 1. LG, 2. Samsung, 3. Hisense - Searched Google, AI Overview "tv": 1. Insignia, 2. Roku, 3. Vizio - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense Not named in any answer: Element, Philips, Sharp and Toshiba. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States TV brands in September 2026? - In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States. - Estimated monthly branded searches for Insignia in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | Insignia estimated searches | Insignia Share of Search | Insignia rank | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.6% | 9 | 40.5K | 4.4% | 8 | | Nov 2025 | 49.5K | 3.9% | 8 | 27.1K | 2.1% | 9 | | Dec 2025 | 40.5K | 3.9% | 8 | 18.1K | 1.7% | 9 | | Jan 2026 | 33.1K | 3.4% | 8 | 14.8K | 1.5% | 9 | | Feb 2026 | 27.1K | 3.5% | 8 | 12.1K | 1.6% | 9 | | Mar 2026 | 33.1K | 4.2% | 8 | 9.9K | 1.3% | 10 | | Apr 2026 | 27.1K | 3.7% | 8 | 9.9K | 1.3% | 10 | | May 2026 | 33.1K | 4.1% | 8 | 9.9K | 1.2% | 10 | | Jun 2026 | 40.5K | 4.4% | 8 | 9.9K | 1.1% | 11 | | Jul 2026 | 40.5K | 4.3% | 8 | 9.9K | 1.1% | 12 | | Aug 2026 | 40.5K | 4.1% | 8 | 9.9K | 1% | 12 | | Sep 2026 | 40.5K | 4.1% | 8 | 9.9K | 1% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Insignia’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insignia**: Measured on the search term “insignia tv”. - **Panasonic**: Measured on the search term “panasonic tv”. - [Insignia profile](/demand/us/brands/insignia) - [Panasonic profile](/demand/us/brands/panasonic) - [All TV brands in the United States](/demand/us/categories/us-tv-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Insignia or Panasonic more popular in search? In September 2026, Insignia had more branded searches than Panasonic among TV brands in the United States. Insignia had about 40,500 branded searches, while Panasonic had 9,900. Insignia made up 4.1% of all TV brand searches we track, and Panasonic accounted for 1%. ## Cite this page Brandwave. "Insignia vs Panasonic: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/insignia-vs-panasonic This page is also available as HTML at https://gobrandwave.com/demand/us/compare/insignia-vs-panasonic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.