--- title: "Inc Authority vs LegalZoom: Which is searched more in the United States?" description: "Is Inc Authority or LegalZoom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LLC formation services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/inc-authority-vs-legalzoom" publisher: "Brandwave" --- # Inc Authority vs LegalZoom: Which is searched more in the United States? Is Inc Authority or LegalZoom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LLC formation services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Inc Authority and LegalZoom - **Competitive set**: LLC formation services - **Market**: United States - **Month measured**: Sep 2026 - **Inc Authority Share of Search**: 3.8% - **LegalZoom Share of Search**: 19% ## Is Inc Authority or LegalZoom more popular in search? - In September 2026, LegalZoom had more branded searches than Inc Authority among LLC formation services in the United States. LegalZoom had about 49,500 branded searches, while Inc Authority had 9,900. LegalZoom made up 19% of all LLC formation service searches we track, and Inc Authority accounted for 3.8%. - LegalZoom was ahead of Inc Authority in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Inc Authority’s share of searches among LLC formation services in the United States moved from 3.5% to 3.8%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, LegalZoom’s share of searches among LLC formation services in the United States moved from 21.2% to 19%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## How did search popularity change for United States LLC formation services in September 2026? - In September 2026, doola overtook Inc Authority and Stripe to rank 5th among LLC formation services in the United States, with 3.8% of the searches. - In September 2026, LegalZoom lost share of searches among LLC formation services in the United States, from 20.3% to 19%. ## Month by month | Month | Inc Authority estimated searches | Inc Authority Share of Search | Inc Authority rank | LegalZoom estimated searches | LegalZoom Share of Search | LegalZoom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3.5% | 5 | 60.5K | 21.2% | 2 | | Nov 2025 | 9.9K | 3.7% | 5 | 60.5K | 22.4% | 2 | | Dec 2025 | 9.9K | 3.5% | 5 | 60.5K | 21.5% | 2 | | Jan 2026 | 12.1K | 3.3% | 5 | 74K | 20.5% | 3 | | Feb 2026 | 12.1K | 3.5% | 5 | 74K | 21.4% | 3 | | Mar 2026 | 12.1K | 2.8% | 6 | 90.5K | 21.2% | 3 | | Apr 2026 | 12.1K | 3.3% | 6 | 74K | 20% | 3 | | May 2026 | 9.9K | 3.1% | 6 | 60.5K | 18.8% | 3 | | Jun 2026 | 9.9K | 3.3% | 6 | 60.5K | 20.4% | 3 | | Jul 2026 | 9.9K | 3.4% | 6 | 60.5K | 20.6% | 3 | | Aug 2026 | 9.9K | 3.3% | 5 | 60.5K | 20.3% | 3 | | Sep 2026 | 9.9K | 3.8% | 6 | 49.5K | 19% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Inc Authority’s and LegalZoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Inc Authority**: Measured on the search term “inc authority”. - **LegalZoom**: Measured on the search term “legalzoom”. - [Inc Authority profile](/demand/us/brands/inc-authority) - [LegalZoom profile](/demand/us/brands/legalzoom) - [All LLC formation services in the United States](/demand/us/categories/us-llc-formation-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Inc Authority or LegalZoom more popular in search? In September 2026, LegalZoom had more branded searches than Inc Authority among LLC formation services in the United States. LegalZoom had about 49,500 branded searches, while Inc Authority had 9,900. LegalZoom made up 19% of all LLC formation service searches we track, and Inc Authority accounted for 3.8%. ## Cite this page Brandwave. "Inc Authority vs LegalZoom: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/inc-authority-vs-legalzoom This page is also available as HTML at https://gobrandwave.com/demand/us/compare/inc-authority-vs-legalzoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.