--- title: "Illy vs Peet's Coffee: Which is searched more in the United States?" description: "Is Illy or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/illy-vs-peets-coffee" publisher: "Brandwave" --- # Illy vs Peet's Coffee: Which is searched more in the United States? Is Illy or Peet's Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Illy and Peet's Coffee - **Competitive set**: Coffee brands - **Market**: United States - **Month measured**: Sep 2026 - **Illy Share of Search**: 3.7% - **Peet's Coffee Share of Search**: 40.9% ## Is Illy or Peet's Coffee more popular in search? - In September 2026, Peet's Coffee had more branded searches than Illy among coffee brands in the United States. Peet's Coffee had about 450,000 branded searches, while Illy had 40,500. Peet's Coffee made up 40.9% of all coffee brand searches we track, and Illy accounted for 3.7%. - Peet's Coffee was ahead of Illy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Illy’s share of searches among coffee brands in the United States moved from 1.9% to 3.7%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States moved from 39.2% to 40.9%, and its estimated monthly branded searches moved from 550K to 450K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Illy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Peet's Coffee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stumptown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Café Bustelo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Counter Culture Coffee | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Folgers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Intelligentsia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Onyx Coffee Lab | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Death Wish Coffee | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Rifle Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | La Colombe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dunkin' | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulletproof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lifeboost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Lavazza, 2. Peet's Coffee - Asked ChatGPT "What are the best coffee bean brands?": 1. Counter Culture Coffee, 2. Lavazza, 3. Stumptown, 4. Peet's Coffee, 5. Intelligentsia, 6. Onyx Coffee Lab, 7. Death Wish Coffee - Asked ChatGPT "What is the best ground coffee?": 1. Stumptown, 2. Café Bustelo - Searched Google, AI Overview "coffee beans": 1. Peet's Coffee, 2. Lavazza - Searched Google, AI Overview "ground coffee": 1. Café Bustelo, 2. Folgers Not named in any answer: Black Rifle Coffee, La Colombe, Illy, Dunkin', Bulletproof and Lifeboost. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States coffee brands in September 2026? - In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches. - In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%. ## Month by month | Month | Illy estimated searches | Illy Share of Search | Illy rank | Peet's Coffee estimated searches | Peet's Coffee Share of Search | Peet's Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 1.9% | 11 | 550K | 39.2% | 1 | | Nov 2025 | 33.1K | 1.7% | 10 | 550K | 28.9% | 2 | | Dec 2025 | 33.1K | 1.3% | 12 | 550K | 20.8% | 2 | | Jan 2026 | 33.1K | 2.4% | 11 | 550K | 40.1% | 1 | | Feb 2026 | 33.1K | 2.6% | 11 | 450K | 35.6% | 1 | | Mar 2026 | 27.1K | 2.2% | 12 | 450K | 36% | 1 | | Apr 2026 | 33.1K | 2.8% | 9 | 450K | 37.7% | 1 | | May 2026 | 27.1K | 2.2% | 11 | 550K | 45.5% | 1 | | Jun 2026 | 27.1K | 2.6% | 10 | 450K | 43.2% | 1 | | Jul 2026 | 27.1K | 2.5% | 10 | 450K | 41.9% | 1 | | Aug 2026 | 27.1K | 2.3% | 11 | 550K | 47% | 1 | | Sep 2026 | 40.5K | 3.7% | 7 | 450K | 40.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Illy’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Illy**: Measured on the search term “illy coffee”. - **Peet's Coffee**: Measured on the search term “peets coffee”. - [Illy profile](/demand/us/brands/illy) - [Peet's Coffee profile](/demand/us/brands/peets-coffee) - [All coffee brands in the United States](/demand/us/categories/us-coffee-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Illy or Peet's Coffee more popular in search? In September 2026, Peet's Coffee had more branded searches than Illy among coffee brands in the United States. Peet's Coffee had about 450,000 branded searches, while Illy had 40,500. Peet's Coffee made up 40.9% of all coffee brand searches we track, and Illy accounted for 3.7%. ## Cite this page Brandwave. "Illy vs Peet's Coffee: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/illy-vs-peets-coffee This page is also available as HTML at https://gobrandwave.com/demand/us/compare/illy-vs-peets-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.