--- title: "iLending vs Navy Federal Credit Union: Which is more popular in the United States?" description: "Is iLending or Navy Federal Credit Union more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto refinance companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ilending-vs-navy-federal" publisher: "Brandwave" --- # iLending vs Navy Federal Credit Union: Which is more popular in the United States? Is iLending or Navy Federal Credit Union more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auto refinance companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iLending and Navy Federal Credit Union - **Competitive set**: Auto refinance companies - **Market**: United States - **Month measured**: Oct 2026 - **iLending Share of Search**: 7.3% - **Navy Federal Credit Union Share of Search**: 24.5% ## Is iLending or Navy Federal Credit Union more popular in search? - In October 2026, Navy Federal Credit Union had more branded searches than iLending among auto refinance companies in the United States. Navy Federal Credit Union had about 8,100 branded searches, while iLending had 2,400. Navy Federal Credit Union made up 24.5% of all auto refinance company searches we track, and iLending accounted for 7.3%. - Navy Federal Credit Union was ahead of iLending in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, iLending’s share of searches among auto refinance companies in the United States moved from 8.8% to 7.3%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending October 2026, Navy Federal Credit Union’s share of searches among auto refinance companies in the United States moved from 24.3% to 24.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top auto refinance companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Navy Federal Credit Union was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. iLending did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PenFed Credit Union | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Caribou | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Navy Federal Credit Union | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | myAutoloan | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Autopay | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Gravity Lending | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | RateGenius | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | iLending | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about auto refinance companies - Asked ChatGPT "Where's the best place to refinance my car loan?": 1. PenFed Credit Union, 2. Caribou, 3. myAutoloan - Asked ChatGPT "Which companies offer the lowest auto refinance rates?": 1. Navy Federal Credit Union, 2. PenFed Credit Union, 3. Gravity Lending, 4. myAutoloan, 5. Caribou - Asked ChatGPT "Is it worth refinancing my car, and who should I use?": 1. PenFed Credit Union, 2. Caribou, 3. myAutoloan - Searched Google, AI Overview "auto refinance": 1. PenFed Credit Union - Searched Google, AI Overview "best auto refinance": 1. Autopay, 2. PenFed Credit Union, 3. Navy Federal Credit Union, 4. Gravity Lending Not named in any answer: RateGenius and iLending. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States auto refinance companies in October 2026? - In October 2026, iLending lost share of searches among auto refinance companies in the United States, from 8.7% to 7.3%. - Estimated monthly branded searches for Navy Federal Credit Union in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026. ## How has branded search for iLending and Navy Federal Credit Union changed in the United States over the last 12 months? | Month | iLending estimated searches | iLending Share of Search | iLending rank | Navy Federal Credit Union estimated searches | Navy Federal Credit Union Share of Search | Navy Federal Credit Union rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.4K | 8.8% | 6 | 6.6K | 24.3% | 1 | | Dec 2025 | 2.9K | 8.9% | 5 | 8.1K | 24.9% | 1 | | Jan 2026 | 3.6K | 9.4% | 6 | 9.9K | 25.8% | 1 | | Feb 2026 | 2.9K | 8.2% | 6 | 9.9K | 28% | 1 | | Mar 2026 | 3.6K | 8.6% | 5 | 12.1K | 28.9% | 1 | | Apr 2026 | 3.6K | 8.1% | 6 | 9.9K | 22.1% | 1 | | May 2026 | 3.6K | 7.8% | 6 | 9.9K | 21.6% | 2 | | Jun 2026 | 2.9K | 8.2% | 6 | 9.9K | 28.1% | 1 | | Jul 2026 | 2.9K | 8.1% | 6 | 12.1K | 33.6% | 1 | | Aug 2026 | 2.9K | 9.3% | 6 | 6.6K | 21.1% | 2 | | Sep 2026 | 2.9K | 8.7% | 6 | 8.1K | 24.3% | 1 | | Oct 2026 | 2.4K | 7.3% | 6 | 8.1K | 24.5% | 1 | ## How are iLending’s and Navy Federal Credit Union’s branded searches counted? Brandwave collects information about searches that people make online using iLending’s and Navy Federal Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iLending**: Measured on the search term “ilending”. - **Navy Federal Credit Union**: Measured on the search term “navy federal auto refinance”. - [iLending profile](/demand/us/brands/ilending) - [Navy Federal Credit Union profile](/demand/us/brands/navy-federal) - [All auto refinance companies in the United States](/demand/us/categories/us-auto-refinance-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iLending or Navy Federal Credit Union more popular in search? In October 2026, Navy Federal Credit Union had more branded searches than iLending among auto refinance companies in the United States. Navy Federal Credit Union had about 8,100 branded searches, while iLending had 2,400. Navy Federal Credit Union made up 24.5% of all auto refinance company searches we track, and iLending accounted for 7.3%. ## Cite this page Brandwave. "iLending vs Navy Federal Credit Union: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/ilending-vs-navy-federal This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ilending-vs-navy-federal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.