--- title: "IKEA vs Rooms To Go: Which is searched more in the United States?" description: "Is IKEA or Rooms To Go more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ikea-vs-rooms-to-go" publisher: "Brandwave" --- # IKEA vs Rooms To Go: Which is searched more in the United States? Is IKEA or Rooms To Go more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Rooms To Go - **Competitive set**: Furniture retailers - **Market**: United States - **Month measured**: Sep 2026 - **IKEA Share of Search**: 33.2% - **Rooms To Go Share of Search**: 4.4% ## Is IKEA or Rooms To Go more popular in search? - In September 2026, IKEA had more branded searches than Rooms To Go among furniture retailers in the United States. IKEA had about 7.5 million branded searches, while Rooms To Go had 1 million. IKEA made up 33.2% of all furniture retailer searches we track, and Rooms To Go accounted for 4.4%. - IKEA was ahead of Rooms To Go in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United States moved from 30.7% to 33.2%, and its estimated monthly branded searches moved from 6.1M to 7.5M. - Across the 12 months ending September 2026, Rooms To Go’s share of searches among furniture retailers in the United States moved from 5% to 4.4%, and its estimated monthly branded searches held steady at 1M. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, IKEA appeared in all three answers. Rooms To Go did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 3 of 3 | | Ashley | 2nd | 3 of 3 | 3 of 3 | | Wayfair | 3rd | 3 of 3 | 3 of 3 | | Pottery Barn | 4th | 2 of 3 | 2 of 3 | | Crate & Barrel | 4th | 2 of 3 | 2 of 3 | | Living Spaces | 6th | 2 of 3 | 2 of 3 | | Article | 7th | 2 of 3 | 2 of 3 | | Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 | | Rooms To Go | Not ranked | 0 of 3 | 0 of 3 | | Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about furniture retailers - Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article - Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair - Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States furniture retailers in September 2026? - In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Rooms To Go estimated searches | Rooms To Go Share of Search | Rooms To Go rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 30.7% | 1 | 1M | 5% | 7 | | Nov 2025 | 7.5M | 28.9% | 1 | 1.2M | 4.7% | 7 | | Dec 2025 | 7.5M | 32.7% | 1 | 1M | 4.4% | 7 | | Jan 2026 | 7.5M | 33.2% | 1 | 1.2M | 5.4% | 7 | | Feb 2026 | 6.1M | 31.1% | 1 | 1M | 5.1% | 7 | | Mar 2026 | 7.5M | 35% | 1 | 1M | 4.7% | 7 | | Apr 2026 | 6.1M | 30.6% | 1 | 1M | 5% | 7 | | May 2026 | 7.5M | 32.7% | 1 | 1.2M | 5.3% | 7 | | Jun 2026 | 7.5M | 37.2% | 1 | 1M | 5% | 7 | | Jul 2026 | 7.5M | 35.7% | 1 | 1M | 4.8% | 7 | | Aug 2026 | 9.1M | 36.9% | 1 | 1M | 4% | 7 | | Sep 2026 | 7.5M | 33.2% | 1 | 1M | 4.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Rooms To Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea”. - **Rooms To Go**: Measured on the search term “rooms to go”. - [IKEA profile](/demand/us/brands/ikea) - [Rooms To Go profile](/demand/us/brands/rooms-to-go) - [All furniture retailers in the United States](/demand/us/categories/us-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Rooms To Go more popular in search? In September 2026, IKEA had more branded searches than Rooms To Go among furniture retailers in the United States. IKEA had about 7.5 million branded searches, while Rooms To Go had 1 million. IKEA made up 33.2% of all furniture retailer searches we track, and Rooms To Go accounted for 4.4%. ## Cite this page Brandwave. "IKEA vs Rooms To Go: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ikea-vs-rooms-to-go This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ikea-vs-rooms-to-go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.