--- title: "IKEA vs Raymour & Flanigan: Which is searched more in the United States?" description: "Is IKEA or Raymour & Flanigan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ikea-vs-raymour-and-flanigan" publisher: "Brandwave" --- # IKEA vs Raymour & Flanigan: Which is searched more in the United States? Is IKEA or Raymour & Flanigan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Raymour & Flanigan - **Competitive set**: Furniture retailers - **Market**: United States - **Month measured**: Sep 2026 - **IKEA Share of Search**: 33.2% - **Raymour & Flanigan Share of Search**: 1.6% ## Is IKEA or Raymour & Flanigan more popular in search? - In September 2026, IKEA had more branded searches than Raymour & Flanigan among furniture retailers in the United States. IKEA had about 7.5 million branded searches, while Raymour & Flanigan had 368,000. IKEA made up 33.2% of all furniture retailer searches we track, and Raymour & Flanigan accounted for 1.6%. - IKEA was ahead of Raymour & Flanigan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United States moved from 30.7% to 33.2%, and its estimated monthly branded searches moved from 6.1M to 7.5M. - Across the 12 months ending September 2026, Raymour & Flanigan’s share of searches among furniture retailers in the United States moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 450K to 368K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, IKEA appeared in all three answers. Raymour & Flanigan did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 3 of 3 | | Ashley | 2nd | 3 of 3 | 3 of 3 | | Wayfair | 3rd | 3 of 3 | 3 of 3 | | Pottery Barn | 4th | 2 of 3 | 2 of 3 | | Crate & Barrel | 4th | 2 of 3 | 2 of 3 | | Living Spaces | 6th | 2 of 3 | 2 of 3 | | Article | 7th | 2 of 3 | 2 of 3 | | Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 | | Rooms To Go | Not ranked | 0 of 3 | 0 of 3 | | Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about furniture retailers - Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article - Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair - Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States furniture retailers in September 2026? - In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%. - Estimated monthly branded searches for Raymour & Flanigan in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Raymour & Flanigan estimated searches | Raymour & Flanigan Share of Search | Raymour & Flanigan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 30.7% | 1 | 450K | 2.3% | 9 | | Nov 2025 | 7.5M | 28.9% | 1 | 550K | 2.1% | 9 | | Dec 2025 | 7.5M | 32.7% | 1 | 450K | 2% | 9 | | Jan 2026 | 7.5M | 33.2% | 1 | 450K | 2% | 9 | | Feb 2026 | 6.1M | 31.1% | 1 | 368K | 1.9% | 9 | | Mar 2026 | 7.5M | 35% | 1 | 368K | 1.7% | 9 | | Apr 2026 | 6.1M | 30.6% | 1 | 368K | 1.8% | 9 | | May 2026 | 7.5M | 32.7% | 1 | 450K | 2% | 9 | | Jun 2026 | 7.5M | 37.2% | 1 | 368K | 1.8% | 9 | | Jul 2026 | 7.5M | 35.7% | 1 | 368K | 1.8% | 9 | | Aug 2026 | 9.1M | 36.9% | 1 | 450K | 1.8% | 9 | | Sep 2026 | 7.5M | 33.2% | 1 | 368K | 1.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Raymour & Flanigan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea”. - **Raymour & Flanigan**: Measured on the search terms “raymour & flanigan” and “raymour and flanigan”, summed into one figure. - [IKEA profile](/demand/us/brands/ikea) - [Raymour & Flanigan profile](/demand/us/brands/raymour-and-flanigan) - [All furniture retailers in the United States](/demand/us/categories/us-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Raymour & Flanigan more popular in search? In September 2026, IKEA had more branded searches than Raymour & Flanigan among furniture retailers in the United States. IKEA had about 7.5 million branded searches, while Raymour & Flanigan had 368,000. IKEA made up 33.2% of all furniture retailer searches we track, and Raymour & Flanigan accounted for 1.6%. ## Cite this page Brandwave. "IKEA vs Raymour & Flanigan: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ikea-vs-raymour-and-flanigan This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ikea-vs-raymour-and-flanigan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.