--- title: "IDShield vs PrivacyGuard: Which is searched more in the United States?" description: "Is IDShield or PrivacyGuard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity protection services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/idshield-vs-privacyguard" publisher: "Brandwave" --- # IDShield vs PrivacyGuard: Which is searched more in the United States? Is IDShield or PrivacyGuard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity protection services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IDShield and PrivacyGuard - **Competitive set**: Identity protection services - **Market**: United States - **Month measured**: Sep 2026 - **IDShield Share of Search**: 1.3% - **PrivacyGuard Share of Search**: 1.1% ## Is IDShield or PrivacyGuard more popular in search? - In September 2026, IDShield had more branded searches than PrivacyGuard among identity protection services in the United States. IDShield had about 1,900 branded searches, while PrivacyGuard had 1,600. IDShield made up 1.3% of all identity protection service searches we track, and PrivacyGuard accounted for 1.1%. - IDShield was ahead of PrivacyGuard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IDShield’s share of searches among identity protection services in the United States moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, PrivacyGuard’s share of searches among identity protection services in the United States moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top identity protection services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IDShield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PrivacyGuard was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. IDShield was listed before PrivacyGuard in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aura | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LifeLock | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | IdentityForce | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | PrivacyGuard | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | IDShield | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Identity Guard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Complete ID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about identity protection services - Asked ChatGPT "Which identity protection service should I use in the US?": 1. Aura, 2. LifeLock, 3. IdentityForce - Asked ChatGPT "What are the best identity protection services in the US?": 1. Aura, 2. LifeLock, 3. IdentityForce, 4. IDShield - Asked ChatGPT "What's the best identity protection service in the US for identity theft protection?": 1. Aura, 2. LifeLock, 3. IdentityForce - Searched Google, AI Overview "identity theft protection": 1. LifeLock, 2. Aura, 3. IdentityForce, 4. IDShield - Searched Google, AI Overview "credit monitoring service": 1. PrivacyGuard, 2. LifeLock, 3. Aura Not named in any answer: Identity Guard and Complete ID. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States identity protection services in September 2026? - Estimated monthly branded searches for IDShield in the United States fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for PrivacyGuard in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | IDShield estimated searches | IDShield Share of Search | IDShield rank | PrivacyGuard estimated searches | PrivacyGuard Share of Search | PrivacyGuard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.5% | 4 | 1.9K | 1.2% | 5 | | Nov 2025 | 2.9K | 1.9% | 4 | 1.6K | 1% | 5 | | Dec 2025 | 1.9K | 1.2% | 5 | 1.6K | 1% | 6 | | Jan 2026 | 2.9K | 1.8% | 4 | 1.9K | 1.2% | 5 | | Feb 2026 | 2.4K | 1.6% | 4 | 1.6K | 1% | 5 | | Mar 2026 | 2.4K | 1.3% | 4 | 1.9K | 1% | 5 | | Apr 2026 | 1.9K | 1.3% | 4 | 1.6K | 1.1% | 5 | | May 2026 | 1.9K | 1.5% | 4 | 1.6K | 1.3% | 6 | | Jun 2026 | 1.6K | 1.3% | 4 | 1.6K | 1.3% | 5 | | Jul 2026 | 2.4K | 1.9% | 4 | 1.6K | 1.3% | 6 | | Aug 2026 | 2.4K | 1.6% | 4 | 1.3K | 0.86% | 6 | | Sep 2026 | 1.9K | 1.3% | 4 | 1.6K | 1.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using IDShield’s and PrivacyGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IDShield**: Measured on the search term “idshield”. - **PrivacyGuard**: Measured on the search term “privacy guard”. - [IDShield profile](/demand/us/brands/idshield) - [PrivacyGuard profile](/demand/us/brands/privacyguard) - [All identity protection services in the United States](/demand/us/categories/us-identity-protection-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IDShield or PrivacyGuard more popular in search? In September 2026, IDShield had more branded searches than PrivacyGuard among identity protection services in the United States. IDShield had about 1,900 branded searches, while PrivacyGuard had 1,600. IDShield made up 1.3% of all identity protection service searches we track, and PrivacyGuard accounted for 1.1%. ## Cite this page Brandwave. "IDShield vs PrivacyGuard: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/idshield-vs-privacyguard This page is also available as HTML at https://gobrandwave.com/demand/us/compare/idshield-vs-privacyguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.