---
title: "Identity Guard vs LifeLock: Which is searched more in United States?"
description: "Which is more popular in search, Identity Guard or LifeLock? Compare estimated monthly branded-search demand and Share of Search inside the Identity protection services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/identity-guard-vs-lifelock"
publisher: "Brandwave"
---

# Identity Guard vs LifeLock: Which is searched more in United States?

Which is more popular in search, Identity Guard or LifeLock? Compare estimated monthly branded-search demand and Share of Search inside the Identity protection services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Identity Guard and LifeLock
- **Competitive set**: Identity protection services
- **Market**: United States
- **Month measured**: Sep 2026
- **Identity Guard Share of Search**: 4.4%
- **LifeLock Share of Search**: 90.9%

## Which is more popular in search, Identity Guard or LifeLock?

- In September 2026, LifeLock had more branded searches than Identity Guard among identity protection services in United States. LifeLock was estimated to have 135K branded searches compared to Identity Guard’s 6.6K, and held a 90.9% Share of Search versus Identity Guard’s 4.4%.
- LifeLock was ahead of Identity Guard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Identity Guard’s estimated Share of Search among identity protection services in United States moved from 6.4% to 4.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, LifeLock’s estimated Share of Search among identity protection services in United States moved from 87.8% to 90.9%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for United States identity protection services in September 2026?

- Estimated monthly branded searches for Identity Guard in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

## Month by month

| Month | Identity Guard estimated searches | Identity Guard Share of Search | Identity Guard rank | LifeLock estimated searches | LifeLock Share of Search | LifeLock rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 6.4% | 2 | 135K | 87.8% | 1 |
| Nov 2025 | 8.1K | 5.4% | 2 | 135K | 89.6% | 1 |
| Dec 2025 | 9.9K | 6.4% | 2 | 135K | 87.8% | 1 |
| Jan 2026 | 9.9K | 6.4% | 2 | 135K | 87.2% | 1 |
| Feb 2026 | 8.1K | 5.4% | 2 | 135K | 89.3% | 1 |
| Mar 2026 | 8.1K | 4.5% | 2 | 165K | 91.2% | 1 |
| Apr 2026 | 8.1K | 5.4% | 2 | 135K | 90.1% | 1 |
| May 2026 | 6.6K | 5.3% | 2 | 110K | 88.4% | 1 |
| Jun 2026 | 6.6K | 5.3% | 2 | 110K | 89.1% | 1 |
| Jul 2026 | 6.6K | 5.3% | 2 | 110K | 88.9% | 1 |
| Aug 2026 | 6.6K | 4.4% | 2 | 135K | 90.9% | 1 |
| Sep 2026 | 6.6K | 4.4% | 2 | 135K | 90.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Identity Guard’s and LifeLock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Identity Guard**: Measured on the search term “identity guard”.
- **LifeLock**: Measured on the search term “lifelock”.

- [Identity Guard profile](/demand/us/brands/identity-guard)
- [LifeLock profile](/demand/us/brands/lifelock)
- [All identity protection services in United States](/demand/us/categories/us-identity-protection-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Identity Guard or LifeLock?

In September 2026, LifeLock had more branded searches than Identity Guard among identity protection services in United States. LifeLock was estimated to have 135K branded searches compared to Identity Guard’s 6.6K, and held a 90.9% Share of Search versus Identity Guard’s 4.4%.

## Cite this page

Brandwave. "Identity Guard vs LifeLock: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/identity-guard-vs-lifelock

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/identity-guard-vs-lifelock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.