--- title: "Iams vs Royal Canin: Which is searched more in the United States?" description: "Is Iams or Royal Canin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/iams-vs-royal-canin" publisher: "Brandwave" --- # Iams vs Royal Canin: Which is searched more in the United States? Is Iams or Royal Canin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Iams and Royal Canin - **Competitive set**: Cat food brands - **Market**: United States - **Month measured**: Sep 2026 - **Iams Share of Search**: 7.8% - **Royal Canin Share of Search**: 7.8% ## Is Iams or Royal Canin more popular in search? - In September 2026, Iams and Royal Canin were level in searches among cat food brands in the United States, with an estimated 22.2K branded searches each, at 7.8% of the total each. - Iams was ahead of Royal Canin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Iams’ share of searches among cat food brands in the United States moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in the United States moved from 11.7% to 7.8%, and its estimated monthly branded searches moved from 40.5K to 22.2K. ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Royal Canin was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Iams was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Royal Canin was listed before Iams in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Purina Pro Plan | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Royal Canin | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smalls | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Fancy Feast | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purina ONE | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Weruva | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Blue Buffalo | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Iams | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Meow Mix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Friskies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiki Cat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wellness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 9Lives | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food?": 1. Purina Pro Plan, 2. Hill's, 3. Royal Canin - Asked ChatGPT "Which cat food do vets recommend?": 1. Hill's, 2. Purina Pro Plan, 3. Royal Canin, 4. Iams - Asked ChatGPT "Is fresh cat food better than kibble?": named none of the brands we track - Searched Google, AI Overview "cat food": 1. Fancy Feast, 2. Weruva, 3. Purina ONE, 4. Hill's, 5. Royal Canin, 6. Blue Buffalo, 7. Meow Mix, 8. Purina Pro Plan - Searched Google, AI Overview "best cat food": 1. Smalls, 2. Royal Canin, 3. Hill's, 4. Purina Pro Plan, 5. Purina ONE Not named in any answer: Friskies, Sheba, Tiki Cat, Wellness and 9Lives. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cat food brands in September 2026? - In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches. ## Month by month | Month | Iams estimated searches | Iams Share of Search | Iams rank | Royal Canin estimated searches | Royal Canin Share of Search | Royal Canin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 6.4% | 7 | 40.5K | 11.7% | 3 | | Nov 2025 | 22.2K | 6.7% | 6 | 40.5K | 12.2% | 3 | | Dec 2025 | 22.2K | 7% | 6 | 40.5K | 12.7% | 3 | | Jan 2026 | 22.2K | 5.9% | 7 | 40.5K | 10.8% | 3 | | Feb 2026 | 22.2K | 7.3% | 6 | 33.1K | 10.9% | 3 | | Mar 2026 | 22.2K | 6.6% | 6 | 27.1K | 8% | 4 | | Apr 2026 | 18.1K | 5.7% | 7 | 22.2K | 6.9% | 4 | | May 2026 | 18.1K | 5.4% | 9 | 27.1K | 8.1% | 4 | | Jun 2026 | 22.2K | 7.6% | 6 | 27.1K | 9.2% | 4 | | Jul 2026 | 22.2K | 7.3% | 6 | 33.1K | 10.9% | 3 | | Aug 2026 | 22.2K | 7.2% | 6 | 22.2K | 7.2% | 8 | | Sep 2026 | 22.2K | 7.8% | 4 | 22.2K | 7.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Iams’ and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Iams**: Measured on the search term “iams cat food”. - **Royal Canin**: Measured on the search term “royal canin cat food”. - [Iams profile](/demand/us/brands/iams) - [Royal Canin profile](/demand/us/brands/royal-canin) - [All cat food brands in the United States](/demand/us/categories/us-cat-food-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Iams or Royal Canin more popular in search? In September 2026, Iams and Royal Canin were level in searches among cat food brands in the United States, with an estimated 22.2K branded searches each, at 7.8% of the total each. ## Cite this page Brandwave. "Iams vs Royal Canin: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/iams-vs-royal-canin This page is also available as HTML at https://gobrandwave.com/demand/us/compare/iams-vs-royal-canin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.