--- title: "Husqvarna vs Kobalt: Which is searched more in the United States?" description: "Is Husqvarna or Kobalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/husqvarna-vs-kobalt" publisher: "Brandwave" --- # Husqvarna vs Kobalt: Which is searched more in the United States? Is Husqvarna or Kobalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Kobalt - **Competitive set**: Lawn mower brands - **Market**: United States - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 10.9% - **Kobalt Share of Search**: 2.2% ## Is Husqvarna or Kobalt more popular in search? - In September 2026, Husqvarna had more branded searches than Kobalt among lawn mower brands in the United States. Husqvarna had about 33,100 branded searches, while Kobalt had 6,600. Husqvarna made up 10.9% of all lawn mower brand searches we track, and Kobalt accounted for 2.2%. - Husqvarna was ahead of Kobalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn mower brands in the United States held steady at 10.9%, and its estimated monthly branded searches moved from 22.2K to 33.1K. - Across the 12 months ending September 2026, Kobalt’s share of searches among lawn mower brands in the United States moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 6.6K. ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kobalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Husqvarna and Kobalt were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toro | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Greenworks | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Honda Power Equipment | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | John Deere | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kobalt | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Snapper | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Troy-Bilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cub Cadet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WORX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower should I buy?": 1. John Deere, 2. Ryobi - Asked ChatGPT "What are the most reliable lawn mower brands?": 1. Honda Power Equipment, 2. Toro, 3. John Deere, 4. Husqvarna, 5. Snapper - Asked ChatGPT "What is the best self propelled lawn mower?": 1. Toro, 2. Greenworks - Searched Google, AI Overview "lawn mower": 1. Greenworks, 2. Kobalt - Searched Google, AI Overview "self propelled lawn mower": 1. Toro, 2. Ryobi, 3. Craftsman Not named in any answer: Troy-Bilt, DeWalt, Cub Cadet and WORX. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States lawn mower brands in September 2026? - In September 2026, Husqvarna gained share of searches among lawn mower brands in the United States, from 9.8% to 10.9%. - Estimated monthly branded searches for Kobalt in the United States rose 83.3% over 12 measured months, from 3.6K to 6.6K in September 2026. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Kobalt estimated searches | Kobalt Share of Search | Kobalt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 10.9% | 4 | 3.6K | 1.8% | 12 | | Nov 2025 | 12.1K | 8.3% | 6 | 2.4K | 1.6% | 12 | | Dec 2025 | 8.1K | 8.5% | 6 | 1.6K | 1.7% | 12 | | Jan 2026 | 9.9K | 9% | 6 | 1.9K | 1.7% | 12 | | Feb 2026 | 12.1K | 8.7% | 3 | 2.4K | 1.7% | 12 | | Mar 2026 | 49.5K | 12.4% | 3 | 6.6K | 1.7% | 12 | | Apr 2026 | 74K | 12.2% | 3 | 12.1K | 2% | 12 | | May 2026 | 60.5K | 10.5% | 5 | 12.1K | 2.1% | 12 | | Jun 2026 | 49.5K | 10.2% | 5 | 9.9K | 2% | 12 | | Jul 2026 | 40.5K | 9.9% | 5 | 8.1K | 2% | 12 | | Aug 2026 | 40.5K | 9.8% | 5 | 8.1K | 2% | 12 | | Sep 2026 | 33.1K | 10.9% | 5 | 6.6K | 2.2% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search term “husqvarna lawn mower”. - **Kobalt**: Measured on the search term “kobalt lawn mower”. - [Husqvarna profile](/demand/us/brands/husqvarna) - [Kobalt profile](/demand/us/brands/kobalt) - [All lawn mower brands in the United States](/demand/us/categories/us-lawn-mower-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Kobalt more popular in search? In September 2026, Husqvarna had more branded searches than Kobalt among lawn mower brands in the United States. Husqvarna had about 33,100 branded searches, while Kobalt had 6,600. Husqvarna made up 10.9% of all lawn mower brand searches we track, and Kobalt accounted for 2.2%. ## Cite this page Brandwave. "Husqvarna vs Kobalt: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/husqvarna-vs-kobalt This page is also available as HTML at https://gobrandwave.com/demand/us/compare/husqvarna-vs-kobalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.