--- title: "HUM Nutrition vs Vital Proteins: Which is searched more in the United States?" description: "Is HUM Nutrition or Vital Proteins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin and supplement brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hum-nutrition-vs-vital-proteins" publisher: "Brandwave" --- # HUM Nutrition vs Vital Proteins: Which is searched more in the United States? Is HUM Nutrition or Vital Proteins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin and supplement brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HUM Nutrition and Vital Proteins - **Competitive set**: Vitamin and supplement brands - **Market**: United States - **Month measured**: Sep 2026 - **HUM Nutrition Share of Search**: 1.7% - **Vital Proteins Share of Search**: 4.6% ## Is HUM Nutrition or Vital Proteins more popular in search? - In September 2026, Vital Proteins had more branded searches than HUM Nutrition among vitamin and supplement brands in the United States. Vital Proteins had about 33,100 branded searches, while HUM Nutrition had 12,100. Vital Proteins made up 4.6% of all vitamin and supplement brand searches we track, and HUM Nutrition accounted for 1.7%. - Vital Proteins was ahead of HUM Nutrition in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HUM Nutrition’s share of searches among vitamin and supplement brands in the United States moved from 2.4% to 1.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Vital Proteins’ share of searches among vitamin and supplement brands in the United States moved from 4.4% to 4.6%, and its estimated monthly branded searches held steady at 33.1K. ## Top vitamin and supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither HUM Nutrition nor Vital Proteins showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Made | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Thorne | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Nordic Naturals | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | AG1 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pure Encapsulations | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MaryRuth's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ritual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vital Proteins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Centrum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HUM Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | New Chapter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | One A Day | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin and supplement brands - Asked ChatGPT "Which vitamin brand should I buy?": 1. Nature Made, 2. Thorne - Asked ChatGPT "What are the most trusted supplement brands?": 1. Thorne, 2. Nature Made, 3. Nordic Naturals - Asked ChatGPT "What is the best multivitamin?": 1. Nature Made - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "supplements": named none of the brands we track Not named in any answer: AG1, Pure Encapsulations, Seed, MaryRuth's, Ritual, Vital Proteins, Centrum, Garden of Life, Olly, HUM Nutrition, New Chapter and One A Day. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States vitamin and supplement brands in September 2026? - Estimated monthly branded searches for HUM Nutrition in the United States fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Month by month | Month | HUM Nutrition estimated searches | HUM Nutrition Share of Search | HUM Nutrition rank | Vital Proteins estimated searches | Vital Proteins Share of Search | Vital Proteins rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2.4% | 13 | 33.1K | 4.4% | 8 | | Nov 2025 | 18.1K | 2.3% | 13 | 33.1K | 4.2% | 8 | | Dec 2025 | 14.8K | 1.8% | 13 | 27.1K | 3.3% | 9 | | Jan 2026 | 18.1K | 1.7% | 13 | 40.5K | 3.7% | 8 | | Feb 2026 | 14.8K | 1.7% | 13 | 33.1K | 3.8% | 8 | | Mar 2026 | 18.1K | 1.9% | 13 | 40.5K | 4.3% | 8 | | Apr 2026 | 14.8K | 1.7% | 13 | 40.5K | 4.6% | 8 | | May 2026 | 14.8K | 1.7% | 13 | 33.1K | 3.8% | 8 | | Jun 2026 | 12.1K | 1.6% | 13 | 33.1K | 4.3% | 8 | | Jul 2026 | 12.1K | 1.6% | 13 | 33.1K | 4.3% | 8 | | Aug 2026 | 12.1K | 1.5% | 13 | 33.1K | 4.2% | 8 | | Sep 2026 | 12.1K | 1.7% | 13 | 33.1K | 4.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using HUM Nutrition’s and Vital Proteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HUM Nutrition**: Measured on the search term “hum nutrition”. - **Vital Proteins**: Measured on the search term “vital proteins”. - [HUM Nutrition profile](/demand/us/brands/hum-nutrition) - [Vital Proteins profile](/demand/us/brands/vital-proteins) - [All vitamin and supplement brands in the United States](/demand/us/categories/us-vitamin-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HUM Nutrition or Vital Proteins more popular in search? In September 2026, Vital Proteins had more branded searches than HUM Nutrition among vitamin and supplement brands in the United States. Vital Proteins had about 33,100 branded searches, while HUM Nutrition had 12,100. Vital Proteins made up 4.6% of all vitamin and supplement brand searches we track, and HUM Nutrition accounted for 1.7%. ## Cite this page Brandwave. "HUM Nutrition vs Vital Proteins: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hum-nutrition-vs-vital-proteins This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hum-nutrition-vs-vital-proteins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.