--- title: "Hulu vs YouTube TV: Which is searched more in the United States?" description: "Is Hulu or YouTube TV more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Live TV streaming services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hulu-vs-youtube-tv" publisher: "Brandwave" --- # Hulu vs YouTube TV: Which is searched more in the United States? Is Hulu or YouTube TV more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Live TV streaming services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hulu and YouTube TV - **Competitive set**: Live TV streaming services - **Market**: United States - **Month measured**: Sep 2026 - **Hulu Share of Search**: 4.3% - **YouTube TV Share of Search**: 70.9% ## Is Hulu or YouTube TV more popular in search? - In September 2026, YouTube TV had more branded searches than Hulu among live TV streaming services in the United States. YouTube TV had about 7.5 million branded searches, while Hulu had 450,000. YouTube TV made up 70.9% of all live TV streaming service searches we track, and Hulu accounted for 4.3%. - YouTube TV was ahead of Hulu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hulu’s share of searches among live TV streaming services in the United States moved from 9.8% to 4.3%, and its estimated monthly branded searches moved from 1.2M to 450K. - Across the 12 months ending September 2026, YouTube TV’s share of searches among live TV streaming services in the United States moved from 59.8% to 70.9%, and its estimated monthly branded searches held steady at 7.5M. ## Top live TV streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouTube TV appeared in all five answers. Hulu was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. YouTube TV was listed before Hulu in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YouTube TV | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sling TV | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hulu | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philo | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Fubo | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | DIRECTV STREAM | 6th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about live TV streaming services - Asked ChatGPT "Which live TV streaming service should I get in the US?": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Philo, 5. Fubo - Asked ChatGPT "What are the best live TV streaming services in the US?": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Fubo, 5. Philo - Asked ChatGPT "What's the cheapest live TV streaming service in the US with sports?": 1. Sling TV, 2. Philo, 3. YouTube TV - Searched Google, AI Overview "live tv streaming": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. DIRECTV STREAM, 5. Fubo, 6. Philo - Searched Google, AI Overview "cable alternatives": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. DIRECTV STREAM, 5. Fubo, 6. Philo Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States live TV streaming services in September 2026? - In September 2026, YouTube TV gained share of searches among live TV streaming services in the United States, from 64.7% to 70.9%. - In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%. ## Month by month | Month | Hulu estimated searches | Hulu Share of Search | Hulu rank | YouTube TV estimated searches | YouTube TV Share of Search | YouTube TV rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 9.8% | 3 | 7.5M | 59.8% | 1 | | Nov 2025 | 1.8M | 12.7% | 3 | 7.5M | 51.9% | 1 | | Dec 2025 | 823K | 9.8% | 3 | 5M | 59.4% | 1 | | Jan 2026 | 823K | 7.9% | 4 | 6.1M | 59% | 1 | | Feb 2026 | 550K | 7.4% | 3 | 5M | 67.7% | 1 | | Mar 2026 | 1.2M | 14.3% | 3 | 5M | 58.8% | 1 | | Apr 2026 | 368K | 5.7% | 4 | 4.1M | 63.2% | 1 | | May 2026 | 301K | 5% | 4 | 4.1M | 67.3% | 1 | | Jun 2026 | 368K | 3.9% | 4 | 6.1M | 65.4% | 1 | | Jul 2026 | 301K | 4.7% | 4 | 4.1M | 64% | 1 | | Aug 2026 | 368K | 5.8% | 4 | 4.1M | 64.7% | 1 | | Sep 2026 | 450K | 4.3% | 4 | 7.5M | 70.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hulu’s and YouTube TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hulu**: Measured on the search term “hulu live tv”. - **YouTube TV**: Measured on the search term “youtube tv”. - [Hulu profile](/demand/us/brands/hulu) - [YouTube TV profile](/demand/us/brands/youtube-tv) - [All live TV streaming services in the United States](/demand/us/categories/us-live-tv-streaming-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hulu or YouTube TV more popular in search? In September 2026, YouTube TV had more branded searches than Hulu among live TV streaming services in the United States. YouTube TV had about 7.5 million branded searches, while Hulu had 450,000. YouTube TV made up 70.9% of all live TV streaming service searches we track, and Hulu accounted for 4.3%. ## Cite this page Brandwave. "Hulu vs YouTube TV: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hulu-vs-youtube-tv This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hulu-vs-youtube-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.