--- title: "HP vs Lenovo: Which is searched more in the United States?" description: "Is HP or Lenovo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hp-vs-lenovo" publisher: "Brandwave" --- # HP vs Lenovo: Which is searched more in the United States? Is HP or Lenovo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HP and Lenovo - **Competitive set**: Laptop brands - **Market**: United States - **Month measured**: Sep 2026 - **HP Share of Search**: 12.3% - **Lenovo Share of Search**: 8.2% ## Is HP or Lenovo more popular in search? - In September 2026, HP had more branded searches than Lenovo among laptop brands in the United States. HP had about 201,000 branded searches, while Lenovo had 135,000. HP made up 12.3% of all laptop brand searches we track, and Lenovo accounted for 8.2%. - HP was ahead of Lenovo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States moved from 13.1% to 12.3%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United States moved from 7.2% to 8.2%, and its estimated monthly branded searches moved from 110K to 135K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lenovo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lenovo was listed before HP in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ASUS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | HP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Razer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Acer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | MSI | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Alienware | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Framework | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy?": 1. Apple MacBook, 2. ASUS, 3. Dell, 4. Lenovo - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook, 7. Alienware - Asked ChatGPT "What is the best laptop for college students?": 1. Apple MacBook, 2. Dell, 3. ASUS - Searched Google, AI Overview "laptop": 1. HP, 2. Lenovo, 3. Dell, 4. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Dell, 3. Razer, 4. MSI Not named in any answer: Framework, Microsoft Surface, Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%. - Lenovo’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 9.8% to 8.2% in September 2026. ## Month by month | Month | HP estimated searches | HP Share of Search | HP rank | Lenovo estimated searches | Lenovo Share of Search | Lenovo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 13.1% | 2 | 110K | 7.2% | 5 | | Nov 2025 | 246K | 12.3% | 2 | 135K | 6.7% | 5 | | Dec 2025 | 246K | 14% | 2 | 135K | 7.7% | 5 | | Jan 2026 | 246K | 15.3% | 2 | 135K | 8.4% | 4 | | Feb 2026 | 201K | 13.5% | 2 | 110K | 7.4% | 4 | | Mar 2026 | 201K | 11.1% | 2 | 135K | 7.5% | 4 | | Apr 2026 | 165K | 11.5% | 2 | 110K | 7.7% | 4 | | May 2026 | 165K | 11.8% | 2 | 110K | 7.9% | 4 | | Jun 2026 | 165K | 12% | 2 | 135K | 9.8% | 3 | | Jul 2026 | 165K | 11.6% | 2 | 135K | 9.5% | 4 | | Aug 2026 | 201K | 10.4% | 2 | 165K | 8.6% | 4 | | Sep 2026 | 201K | 12.3% | 2 | 135K | 8.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HP’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HP**: Measured on the search term “hp laptop”. - **Lenovo**: Measured on the search term “lenovo laptop”. - [HP profile](/demand/us/brands/hp) - [Lenovo profile](/demand/us/brands/lenovo) - [All laptop brands in the United States](/demand/us/categories/us-laptop-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HP or Lenovo more popular in search? In September 2026, HP had more branded searches than Lenovo among laptop brands in the United States. HP had about 201,000 branded searches, while Lenovo had 135,000. HP made up 12.3% of all laptop brand searches we track, and Lenovo accounted for 8.2%. ## Cite this page Brandwave. "HP vs Lenovo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hp-vs-lenovo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hp-vs-lenovo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.