--- title: "The Honest Company vs Huggies: Which is searched more in the United States?" description: "Is The Honest Company or Huggies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diaper brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/honest-company-vs-huggies" publisher: "Brandwave" --- # The Honest Company vs Huggies: Which is searched more in the United States? Is The Honest Company or Huggies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diaper brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Honest Company and Huggies - **Competitive set**: Diaper brands - **Market**: United States - **Month measured**: Sep 2026 - **The Honest Company Share of Search**: 13.7% - **Huggies Share of Search**: 10.2% ## Is The Honest Company or Huggies more popular in search? - In September 2026, The Honest Company had more branded searches than Huggies among diaper brands in the United States. The Honest Company had about 54,200 branded searches, while Huggies had 40,500. The Honest Company made up 13.7% of all diaper brand searches we track, and Huggies accounted for 10.2%. - The Honest Company was ahead of Huggies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Honest Company’s share of searches among diaper brands in the United States moved from 19.1% to 13.7%, and its estimated monthly branded searches moved from 81K to 54.2K. - Across the 12 months ending September 2026, Huggies’ share of searches among diaper brands in the United States moved from 9.6% to 10.2%, and its estimated monthly branded searches held steady at 40.5K. ## Top diaper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Huggies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Honest Company did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pampers | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Huggies | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Coterie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Millie Moon | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DYPER | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | The Honest Company | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Luvs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello Bello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bambo Nature | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diaper brands - Asked ChatGPT "What are the best diapers for a newborn?": 1. Pampers, 2. Huggies, 3. Coterie - Asked ChatGPT "Which diaper brand is best for overnight leaks?": 1. Pampers, 2. Huggies, 3. Millie Moon, 4. Coterie - Asked ChatGPT "Are cheaper diaper brands as good as the expensive ones?": named none of the brands we track - Searched Google, AI Overview "diapers": 1. Pampers, 2. DYPER - Searched Google, AI Overview "best diapers": 1. Huggies, 2. Coterie Not named in any answer: The Honest Company, Luvs, Hello Bello and Bambo Nature. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States diaper brands in September 2026? - Estimated monthly branded searches for The Honest Company in the United States fell 33.1% over 12 measured months, from 81K to 54.2K in September 2026. ## Month by month | Month | The Honest Company estimated searches | The Honest Company Share of Search | The Honest Company rank | Huggies estimated searches | Huggies Share of Search | Huggies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 81K | 19.1% | 4 | 40.5K | 9.6% | 5 | | Nov 2025 | 66.2K | 16.9% | 4 | 40.5K | 10.3% | 5 | | Dec 2025 | 54.2K | 13.6% | 4 | 40.5K | 10.1% | 5 | | Jan 2026 | 66.2K | 14.8% | 4 | 40.5K | 9% | 5 | | Feb 2026 | 54.2K | 14.5% | 4 | 40.5K | 10.8% | 5 | | Mar 2026 | 54.2K | 12.6% | 4 | 40.5K | 9.4% | 5 | | Apr 2026 | 54.2K | 13.7% | 4 | 40.5K | 10.2% | 5 | | May 2026 | 54.2K | 13.6% | 4 | 40.5K | 10.1% | 5 | | Jun 2026 | 54.2K | 13.5% | 4 | 40.5K | 10.1% | 5 | | Jul 2026 | 54.2K | 12.9% | 4 | 40.5K | 9.6% | 5 | | Aug 2026 | 54.2K | 13.5% | 4 | 40.5K | 10.1% | 5 | | Sep 2026 | 54.2K | 13.7% | 4 | 40.5K | 10.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using The Honest Company’s and Huggies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Honest Company**: Measured on the search terms “honest company diapers” and “honest diapers”, summed into one figure. - **Huggies**: Measured on the search term “huggies”. - [The Honest Company profile](/demand/us/brands/honest-company) - [Huggies profile](/demand/us/brands/huggies) - [All diaper brands in the United States](/demand/us/categories/us-diaper-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Honest Company or Huggies more popular in search? In September 2026, The Honest Company had more branded searches than Huggies among diaper brands in the United States. The Honest Company had about 54,200 branded searches, while Huggies had 40,500. The Honest Company made up 13.7% of all diaper brand searches we track, and Huggies accounted for 10.2%. ## Cite this page Brandwave. "The Honest Company vs Huggies: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/honest-company-vs-huggies This page is also available as HTML at https://gobrandwave.com/demand/us/compare/honest-company-vs-huggies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.