--- title: "HomeGoods vs IKEA: Which is searched more in the United States?" description: "Is HomeGoods or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/homegoods-vs-ikea" publisher: "Brandwave" --- # HomeGoods vs IKEA: Which is searched more in the United States? Is HomeGoods or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home decor retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HomeGoods and IKEA - **Competitive set**: Home decor retailers - **Market**: United States - **Month measured**: Sep 2026 - **HomeGoods Share of Search**: 18.6% - **IKEA Share of Search**: 41.5% ## Is HomeGoods or IKEA more popular in search? - In September 2026, IKEA had more branded searches than HomeGoods among home decor retailers in the United States. IKEA had about 7.5 million branded searches, while HomeGoods had 3.4 million. IKEA made up 41.5% of all home decor retailer searches we track, and HomeGoods accounted for 18.6%. - IKEA was ahead of HomeGoods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HomeGoods’ share of searches among home decor retailers in the United States moved from 16.9% to 18.6%, and its estimated monthly branded searches moved from 2.7M to 3.4M. - Across the 12 months ending September 2026, IKEA’s share of searches among home decor retailers in the United States moved from 37.8% to 41.5%, and its estimated monthly branded searches moved from 6.1M to 7.5M. ## Top home decor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HomeGoods was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HomeGoods was listed before IKEA in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HomeGoods | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | IKEA | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | West Elm | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Anthropologie | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CB2 | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crate & Barrel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | World Market | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | At Home | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Kirkland's | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about home decor retailers - Asked ChatGPT "Where should I buy home decor in the US?": 1. HomeGoods, 2. IKEA, 3. West Elm, 4. Pottery Barn, 5. Anthropologie, 6. Crate & Barrel, 7. World Market, 8. CB2 - Asked ChatGPT "What are the best home decor stores in the US?": 1. West Elm, 2. Anthropologie, 3. CB2, 4. Pottery Barn, 5. Crate & Barrel, 6. IKEA, 7. World Market - Asked ChatGPT "Which home decor store in the US has the best affordable finds?": 1. HomeGoods, 2. IKEA, 3. At Home, 4. World Market - Searched Google, AI Overview "home decor stores": 1. World Market, 2. Kirkland's - Searched Google, AI Overview "home decor": 1. At Home, 2. Anthropologie Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States home decor retailers in September 2026? - In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%. - In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%. ## Month by month | Month | HomeGoods estimated searches | HomeGoods Share of Search | HomeGoods rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 16.9% | 2 | 6.1M | 37.8% | 1 | | Nov 2025 | 3.4M | 15.2% | 2 | 7.5M | 33.8% | 1 | | Dec 2025 | 3.4M | 15.6% | 3 | 7.5M | 34.9% | 1 | | Jan 2026 | 2.7M | 15% | 2 | 7.5M | 41.1% | 1 | | Feb 2026 | 2.2M | 15.4% | 2 | 6.1M | 42% | 1 | | Mar 2026 | 2.7M | 15.8% | 2 | 7.5M | 43.2% | 1 | | Apr 2026 | 2.2M | 15.7% | 2 | 6.1M | 42.9% | 1 | | May 2026 | 2.7M | 16.2% | 2 | 7.5M | 44.2% | 1 | | Jun 2026 | 2.7M | 17% | 2 | 7.5M | 46.3% | 1 | | Jul 2026 | 2.7M | 16.1% | 2 | 7.5M | 43.9% | 1 | | Aug 2026 | 4.1M | 19.5% | 2 | 9.1M | 43.5% | 1 | | Sep 2026 | 3.4M | 18.6% | 2 | 7.5M | 41.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HomeGoods’ and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HomeGoods**: Measured on the search term “homegoods”. - **IKEA**: Measured on the search term “ikea”. - [HomeGoods profile](/demand/us/brands/homegoods) - [IKEA profile](/demand/us/brands/ikea) - [All home decor retailers in the United States](/demand/us/categories/us-home-decor-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HomeGoods or IKEA more popular in search? In September 2026, IKEA had more branded searches than HomeGoods among home decor retailers in the United States. IKEA had about 7.5 million branded searches, while HomeGoods had 3.4 million. IKEA made up 41.5% of all home decor retailer searches we track, and HomeGoods accounted for 18.6%. ## Cite this page Brandwave. "HomeGoods vs IKEA: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/homegoods-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/us/compare/homegoods-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.