--- title: "Hiya vs Zarbee's: Which is searched more in the United States?" description: "Is Hiya or Zarbee's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids' vitamin brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hiya-health-vs-zarbees" publisher: "Brandwave" --- # Hiya vs Zarbee's: Which is searched more in the United States? Is Hiya or Zarbee's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids' vitamin brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hiya and Zarbee's - **Competitive set**: Kids' vitamin brands - **Market**: United States - **Month measured**: Sep 2026 - **Hiya Share of Search**: 20% - **Zarbee's Share of Search**: 13.4% ## Is Hiya or Zarbee's more popular in search? - In September 2026, Hiya had more branded searches than Zarbee's among kids' vitamin brands in the United States. Hiya had about 40,500 branded searches, while Zarbee's had 27,100. Hiya made up 20% of all kids' vitamin brand searches we track, and Zarbee's accounted for 13.4%. - Hiya was ahead of Zarbee's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hiya’s share of searches among kids' vitamin brands in the United States moved from 16.3% to 20%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Zarbee's’ share of searches among kids' vitamin brands in the United States moved from 13.3% to 13.4%, and its estimated monthly branded searches held steady at 27.1K. ## Top kids' vitamin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hiya was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zarbee's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SmartyPants | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hiya | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Renzo's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | L'il Critters | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Flintstones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | MaryRuth's | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Zarbee's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Llama Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids' vitamin brands - Asked ChatGPT "Which kids' vitamin brand should I buy in the US?": 1. SmartyPants, 2. L'il Critters, 3. Renzo's - Asked ChatGPT "What are the best kids' vitamin brands in the US?": 1. Hiya, 2. SmartyPants, 3. Renzo's, 4. Flintstones, 5. MaryRuth's - Asked ChatGPT "What's the best kids' multivitamin in the US for picky eaters?": 1. Renzo's, 2. SmartyPants, 3. Hiya - Searched Google, AI Overview "childrens multivitamin": 1. Hiya - Searched Google, AI Overview "best kids vitamins": 1. Hiya, 2. SmartyPants, 3. Renzo's Not named in any answer: Zarbee's and Llama Naturals. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States kids' vitamin brands in September 2026? - In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches. - Estimated monthly branded searches for Hiya in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | Hiya estimated searches | Hiya Share of Search | Hiya rank | Zarbee's estimated searches | Zarbee's Share of Search | Zarbee's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 16.3% | 3 | 27.1K | 13.3% | 4 | | Nov 2025 | 33.1K | 14.6% | 3 | 33.1K | 14.6% | 4 | | Dec 2025 | 33.1K | 15.2% | 3 | 33.1K | 15.2% | 4 | | Jan 2026 | 40.5K | 15.2% | 3 | 33.1K | 12.5% | 4 | | Feb 2026 | 33.1K | 14% | 3 | 27.1K | 11.5% | 4 | | Mar 2026 | 33.1K | 15.4% | 3 | 22.2K | 10.3% | 5 | | Apr 2026 | 33.1K | 16.7% | 3 | 22.2K | 11.2% | 5 | | May 2026 | 27.1K | 14.4% | 3 | 18.1K | 9.6% | 5 | | Jun 2026 | 27.1K | 17% | 3 | 14.8K | 9.3% | 5 | | Jul 2026 | 33.1K | 19% | 3 | 12.1K | 6.9% | 5 | | Aug 2026 | 40.5K | 20.4% | 3 | 18.1K | 9.1% | 5 | | Sep 2026 | 40.5K | 20% | 3 | 27.1K | 13.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hiya’s and Zarbee's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hiya**: Measured on the search term “hiya vitamins”. - **Zarbee's**: Measured on the search term “zarbee's”. - [Hiya profile](/demand/us/brands/hiya-health) - [Zarbee's profile](/demand/us/brands/zarbees) - [All kids' vitamin brands in the United States](/demand/us/categories/us-kids-vitamin-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hiya or Zarbee's more popular in search? In September 2026, Hiya had more branded searches than Zarbee's among kids' vitamin brands in the United States. Hiya had about 40,500 branded searches, while Zarbee's had 27,100. Hiya made up 20% of all kids' vitamin brand searches we track, and Zarbee's accounted for 13.4%. ## Cite this page Brandwave. "Hiya vs Zarbee's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hiya-health-vs-zarbees This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hiya-health-vs-zarbees. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.