--- title: "Hiscox vs Progressive: Which is searched more in the United States?" description: "Is Hiscox or Progressive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hiscox-insurance-vs-progressive-insurance" publisher: "Brandwave" --- # Hiscox vs Progressive: Which is searched more in the United States? Is Hiscox or Progressive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hiscox and Progressive - **Competitive set**: Small business insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Hiscox Share of Search**: 12.7% - **Progressive Share of Search**: 6.1% ## Is Hiscox or Progressive more popular in search? - In September 2026, Hiscox had more branded searches than Progressive among small business insurance providers in the United States. Hiscox had about 55,300 branded searches, while Progressive had 26,600. Hiscox made up 12.7% of all small business insurance provider searches we track, and Progressive accounted for 6.1%. - Hiscox was ahead of Progressive in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hiscox’s share of searches among small business insurance providers in the United States moved from 9.7% to 12.7%, and its estimated monthly branded searches moved from 41.9K to 55.3K. - Across the 12 months ending September 2026, Progressive’s share of searches among small business insurance providers in the United States moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 26.6K. ## Top small business insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hiscox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Progressive was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hiscox was listed before Progressive in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hiscox | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Hartford | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Next Insurance | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Progressive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nationwide | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Thimble | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Travelers | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Simply Business | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business insurance providers - Asked ChatGPT "What's the best small business insurance company in the US?": 1. Next Insurance, 2. The Hartford, 3. Hiscox, 4. Nationwide, 5. Travelers - Asked ChatGPT "Where can a small business in the US get general liability insurance online?": 1. Hiscox, 2. Thimble, 3. Progressive - Asked ChatGPT "Which insurers are best for small business insurance in the US?": 1. The Hartford, 2. Next Insurance, 3. Hiscox, 4. Nationwide, 5. Progressive, 6. Travelers - Searched Google, AI Overview "small business insurance": 1. The Hartford, 2. Progressive, 3. Hiscox, 4. Next Insurance, 5. Travelers - Searched Google, AI Overview "general liability insurance": named none of the brands we track Not named in any answer: Simply Business. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States small business insurance providers in September 2026? - In September 2026, Progressive overtook Simply Business to rank 4th among small business insurance providers in the United States, with 6.1% of the searches. - In September 2026, Hiscox gained share of searches among small business insurance providers in the United States, from 10.7% to 12.7%. ## Month by month | Month | Hiscox estimated searches | Hiscox Share of Search | Hiscox rank | Progressive estimated searches | Progressive Share of Search | Progressive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.9K | 9.7% | 3 | 26.6K | 6.2% | 4 | | Nov 2025 | 34.3K | 9.7% | 3 | 21.7K | 6.2% | 4 | | Dec 2025 | 34.3K | 8.5% | 3 | 26.2K | 6.5% | 4 | | Jan 2026 | 51.2K | 9.8% | 3 | 30.3K | 5.8% | 4 | | Feb 2026 | 51.2K | 11.6% | 3 | 23.5K | 5.3% | 4 | | Mar 2026 | 66.2K | 13.6% | 3 | 28.8K | 5.9% | 4 | | Apr 2026 | 51.2K | 11% | 3 | 23.5K | 5% | 4 | | May 2026 | 45.2K | 10.3% | 3 | 23.5K | 5.4% | 4 | | Jun 2026 | 45.2K | 10.4% | 3 | 22.5K | 5.2% | 5 | | Jul 2026 | 41.9K | 10.1% | 3 | 22.5K | 5.4% | 4 | | Aug 2026 | 45.2K | 10.7% | 3 | 22.5K | 5.3% | 5 | | Sep 2026 | 55.3K | 12.7% | 3 | 26.6K | 6.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hiscox’s and Progressive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hiscox**: Measured on the search terms “hiscox” and “hiscox insurance”, summed into one figure. - **Progressive**: Measured on the search terms “progressive business insurance” and “progressive commercial”, summed into one figure. - [Hiscox profile](/demand/us/brands/hiscox-insurance) - [Progressive profile](/demand/us/brands/progressive-insurance) - [All small business insurance providers in the United States](/demand/us/categories/us-small-business-insurance): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hiscox or Progressive more popular in search? In September 2026, Hiscox had more branded searches than Progressive among small business insurance providers in the United States. Hiscox had about 55,300 branded searches, while Progressive had 26,600. Hiscox made up 12.7% of all small business insurance provider searches we track, and Progressive accounted for 6.1%. ## Cite this page Brandwave. "Hiscox vs Progressive: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hiscox-insurance-vs-progressive-insurance This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hiscox-insurance-vs-progressive-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.