--- title: "Hiscox vs Next Insurance: Which is searched more in the United States?" description: "Is Hiscox or Next Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hiscox-insurance-vs-next-insurance" publisher: "Brandwave" --- # Hiscox vs Next Insurance: Which is searched more in the United States? Is Hiscox or Next Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hiscox and Next Insurance - **Competitive set**: Small business insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Hiscox Share of Search**: 12.7% - **Next Insurance Share of Search**: 17% ## Is Hiscox or Next Insurance more popular in search? - In September 2026, Next Insurance had more branded searches than Hiscox among small business insurance providers in the United States. Next Insurance had about 74,000 branded searches, while Hiscox had 55,300. Next Insurance made up 17% of all small business insurance provider searches we track, and Hiscox accounted for 12.7%. - Next Insurance was ahead of Hiscox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hiscox’s share of searches among small business insurance providers in the United States moved from 9.7% to 12.7%, and its estimated monthly branded searches moved from 41.9K to 55.3K. - Across the 12 months ending September 2026, Next Insurance’s share of searches among small business insurance providers in the United States moved from 21% to 17%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top small business insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hiscox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Next Insurance was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hiscox and Next Insurance were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hiscox | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Hartford | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Next Insurance | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Progressive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nationwide | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Thimble | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Travelers | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Simply Business | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business insurance providers - Asked ChatGPT "What's the best small business insurance company in the US?": 1. Next Insurance, 2. The Hartford, 3. Hiscox, 4. Nationwide, 5. Travelers - Asked ChatGPT "Where can a small business in the US get general liability insurance online?": 1. Hiscox, 2. Thimble, 3. Progressive - Asked ChatGPT "Which insurers are best for small business insurance in the US?": 1. The Hartford, 2. Next Insurance, 3. Hiscox, 4. Nationwide, 5. Progressive, 6. Travelers - Searched Google, AI Overview "small business insurance": 1. The Hartford, 2. Progressive, 3. Hiscox, 4. Next Insurance, 5. Travelers - Searched Google, AI Overview "general liability insurance": named none of the brands we track Not named in any answer: Simply Business. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States small business insurance providers in September 2026? - In September 2026, Hiscox gained share of searches among small business insurance providers in the United States, from 10.7% to 12.7%. - In September 2026, Next Insurance lost share of searches among small business insurance providers in the United States, from 17.6% to 17%. ## Month by month | Month | Hiscox estimated searches | Hiscox Share of Search | Hiscox rank | Next Insurance estimated searches | Next Insurance Share of Search | Next Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.9K | 9.7% | 3 | 90.5K | 21% | 2 | | Nov 2025 | 34.3K | 9.7% | 3 | 74K | 21% | 2 | | Dec 2025 | 34.3K | 8.5% | 3 | 74K | 18.4% | 2 | | Jan 2026 | 51.2K | 9.8% | 3 | 110K | 20.9% | 2 | | Feb 2026 | 51.2K | 11.6% | 3 | 90.5K | 20.6% | 2 | | Mar 2026 | 66.2K | 13.6% | 3 | 110K | 22.6% | 2 | | Apr 2026 | 51.2K | 11% | 3 | 110K | 23.6% | 2 | | May 2026 | 45.2K | 10.3% | 3 | 90.5K | 20.6% | 2 | | Jun 2026 | 45.2K | 10.4% | 3 | 90.5K | 20.7% | 2 | | Jul 2026 | 41.9K | 10.1% | 3 | 74K | 17.8% | 2 | | Aug 2026 | 45.2K | 10.7% | 3 | 74K | 17.6% | 2 | | Sep 2026 | 55.3K | 12.7% | 3 | 74K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hiscox’s and Next Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hiscox**: Measured on the search terms “hiscox” and “hiscox insurance”, summed into one figure. - **Next Insurance**: Measured on the search term “next insurance”. - [Hiscox profile](/demand/us/brands/hiscox-insurance) - [Next Insurance profile](/demand/us/brands/next-insurance) - [All small business insurance providers in the United States](/demand/us/categories/us-small-business-insurance): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hiscox or Next Insurance more popular in search? In September 2026, Next Insurance had more branded searches than Hiscox among small business insurance providers in the United States. Next Insurance had about 74,000 branded searches, while Hiscox had 55,300. Next Insurance made up 17% of all small business insurance provider searches we track, and Hiscox accounted for 12.7%. ## Cite this page Brandwave. "Hiscox vs Next Insurance: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hiscox-insurance-vs-next-insurance This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hiscox-insurance-vs-next-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.