--- title: "HiPP vs Similac: Which is searched more in the United States?" description: "Is HiPP or Similac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hipp-vs-similac" publisher: "Brandwave" --- # HiPP vs Similac: Which is searched more in the United States? Is HiPP or Similac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HiPP and Similac - **Competitive set**: Baby formula brands - **Market**: United States - **Month measured**: Sep 2026 - **HiPP Share of Search**: 3.8% - **Similac Share of Search**: 28.1% ## Is HiPP or Similac more popular in search? - In September 2026, Similac had more branded searches than HiPP among baby formula brands in the United States. Similac had about 110,000 branded searches, while HiPP had 14,800. Similac made up 28.1% of all baby formula brand searches we track, and HiPP accounted for 3.8%. - Similac was ahead of HiPP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HiPP’s share of searches among baby formula brands in the United States moved from 3.4% to 3.8%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Similac’s share of searches among baby formula brands in the United States moved from 25.6% to 28.1%, and its estimated monthly branded searches held steady at 110K. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Similac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HiPP did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Similac | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Enfamil | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bobbie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kendamil | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Earth's Best | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Happy Baby | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HiPP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ByHeart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Else Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "What's the best baby formula for a newborn?": 1. Similac, 2. Enfamil - Asked ChatGPT "Which infant formula is closest to breast milk?": 1. Similac, 2. Enfamil, 3. Bobbie - Asked ChatGPT "What's the best organic baby formula?": 1. Bobbie, 2. Earth's Best, 3. Happy Baby - Searched Google, AI Overview "baby formula": 1. Similac, 2. Enfamil - Searched Google, AI Overview "best baby formula": 1. Enfamil, 2. Kendamil, 3. Bobbie Not named in any answer: HiPP, ByHeart, Holle, Gerber and Else Nutrition. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States baby formula brands in September 2026? Neither HiPP nor Similac moved beyond provider rounding among baby formula brands in Sep 2026. ## Month by month | Month | HiPP estimated searches | HiPP Share of Search | HiPP rank | Similac estimated searches | Similac Share of Search | Similac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 3.4% | 6 | 110K | 25.6% | 2 | | Nov 2025 | 14.8K | 2% | 6 | 110K | 15% | 4 | | Dec 2025 | 14.8K | 3.4% | 6 | 110K | 25.1% | 2 | | Jan 2026 | 18.1K | 4.1% | 6 | 110K | 25% | 2 | | Feb 2026 | 14.8K | 4% | 6 | 110K | 30% | 1 | | Mar 2026 | 14.8K | 3.8% | 5 | 110K | 28.5% | 2 | | Apr 2026 | 14.8K | 4.1% | 5 | 110K | 30.3% | 1 | | May 2026 | 18.1K | 5% | 5 | 110K | 30.1% | 1 | | Jun 2026 | 14.8K | 3.9% | 5 | 110K | 28.7% | 2 | | Jul 2026 | 14.8K | 3.9% | 5 | 110K | 29.3% | 1 | | Aug 2026 | 14.8K | 3.8% | 5 | 110K | 28.6% | 1 | | Sep 2026 | 14.8K | 3.8% | 5 | 110K | 28.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HiPP’s and Similac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HiPP**: Measured on the search term “hipp formula”. - **Similac**: Measured on the search term “similac”. - [HiPP profile](/demand/us/brands/hipp) - [Similac profile](/demand/us/brands/similac) - [All baby formula brands in the United States](/demand/us/categories/us-baby-formula-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HiPP or Similac more popular in search? In September 2026, Similac had more branded searches than HiPP among baby formula brands in the United States. Similac had about 110,000 branded searches, while HiPP had 14,800. Similac made up 28.1% of all baby formula brand searches we track, and HiPP accounted for 3.8%. ## Cite this page Brandwave. "HiPP vs Similac: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hipp-vs-similac This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hipp-vs-similac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.