--- title: "Hims vs PlushCare: Which is searched more in the United States?" description: "Is Hims or PlushCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online prescription services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hims-vs-plushcare" publisher: "Brandwave" --- # Hims vs PlushCare: Which is searched more in the United States? Is Hims or PlushCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online prescription services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hims and PlushCare - **Competitive set**: Online prescription services - **Market**: United States - **Month measured**: Sep 2026 - **Hims Share of Search**: 24.9% - **PlushCare Share of Search**: 1% ## Is Hims or PlushCare more popular in search? - In September 2026, Hims had more branded searches than PlushCare among online prescription services in the United States. Hims had about 368,000 branded searches, while PlushCare had 14,800. Hims made up 24.9% of all online prescription service searches we track, and PlushCare accounted for 1%. - Hims was ahead of PlushCare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hims’ share of searches among online prescription services in the United States moved from 24.6% to 24.9%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, PlushCare’s share of searches among online prescription services in the United States moved from 1.5% to 1%, and its estimated monthly branded searches moved from 22.2K to 14.8K. ## Top online prescription services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PlushCare was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hims was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hims and PlushCare were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GoodRx | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | PlushCare | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Sesame | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Hims | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Nurx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blink Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online prescription services - Asked ChatGPT "Which online prescription service should I use in the US?": 1. PlushCare, 2. GoodRx - Asked ChatGPT "What are the best online prescription services in the US?": 1. Sesame, 2. GoodRx, 3. Hims - Asked ChatGPT "What's the best online prescription service in the US for prescription medicine?": 1. Sesame - Searched Google, AI Overview "online prescription services": 1. PlushCare - Searched Google, AI Overview "online prescriptions": named none of the brands we track Not named in any answer: Nurx, Ro and Blink Health. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States online prescription services in September 2026? - Estimated monthly branded searches for PlushCare in the United States fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. ## Month by month | Month | Hims estimated searches | Hims Share of Search | Hims rank | PlushCare estimated searches | PlushCare Share of Search | PlushCare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 24.6% | 2 | 22.2K | 1.5% | 4 | | Nov 2025 | 368K | 28.2% | 2 | 18.1K | 1.4% | 4 | | Dec 2025 | 450K | 28.7% | 2 | 22.2K | 1.4% | 4 | | Jan 2026 | 550K | 28.7% | 2 | 27.1K | 1.4% | 4 | | Feb 2026 | 450K | 25.1% | 2 | 22.2K | 1.2% | 4 | | Mar 2026 | 450K | 24.9% | 2 | 22.2K | 1.2% | 4 | | Apr 2026 | 450K | 28.6% | 2 | 22.2K | 1.4% | 4 | | May 2026 | 368K | 24.8% | 2 | 18.1K | 1.2% | 5 | | Jun 2026 | 368K | 24.9% | 2 | 14.8K | 1% | 5 | | Jul 2026 | 368K | 24.8% | 2 | 18.1K | 1.2% | 5 | | Aug 2026 | 368K | 24.8% | 2 | 14.8K | 1% | 5 | | Sep 2026 | 368K | 24.9% | 2 | 14.8K | 1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hims’ and PlushCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hims**: Measured on the search term “hims”. - **PlushCare**: Measured on the search term “plushcare”. - [Hims profile](/demand/us/brands/hims) - [PlushCare profile](/demand/us/brands/plushcare) - [All online prescription services in the United States](/demand/us/categories/us-online-prescription-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hims or PlushCare more popular in search? In September 2026, Hims had more branded searches than PlushCare among online prescription services in the United States. Hims had about 368,000 branded searches, while PlushCare had 14,800. Hims made up 24.9% of all online prescription service searches we track, and PlushCare accounted for 1%. ## Cite this page Brandwave. "Hims vs PlushCare: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hims-vs-plushcare This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hims-vs-plushcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.