--- title: "Hilti vs Makita: Which is searched more in the United States?" description: "Is Hilti or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hilti-vs-makita" publisher: "Brandwave" --- # Hilti vs Makita: Which is searched more in the United States? Is Hilti or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilti and Makita - **Competitive set**: Power tool brands - **Market**: United States - **Month measured**: Sep 2026 - **Hilti Share of Search**: 5.5% - **Makita Share of Search**: 5.5% ## Is Hilti or Makita more popular in search? - In September 2026, Hilti and Makita were level in searches among power tool brands in the United States, with an estimated 49.5K branded searches each, at 5.5% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Makita took it in December 2025, Hilti took it in February 2026. - Across the 12 months ending September 2026, Hilti’s share of searches among power tool brands in the United States moved from 7.5% to 5.5%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United States moved from 5% to 5.5%, and its estimated monthly branded searches held steady at 49.5K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Hilti in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Milwaukee | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bosch | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Festool | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hilti | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RIDGID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo HPT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FLEX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Porter-Cable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy?": 1. Ryobi, 2. DeWalt, 3. Milwaukee, 4. Makita - Asked ChatGPT "What are the best power tool brands?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Bosch, 5. Ryobi, 6. Festool, 7. Hilti - Asked ChatGPT "What is the best cordless drill?": 1. DeWalt, 2. Ryobi, 3. Milwaukee, 4. Bosch - Searched Google, AI Overview "power tools": 1. DeWalt, 2. Ryobi, 3. Milwaukee - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Milwaukee Not named in any answer: Kobalt, Black+Decker, RIDGID, Craftsman, Hart, Metabo HPT, FLEX and Porter-Cable. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States power tool brands in September 2026? - In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%. - In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%. ## Month by month | Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 7.5% | 5 | 49.5K | 5% | 6 | | Nov 2025 | 60.5K | 5.3% | 5 | 60.5K | 5.3% | 6 | | Dec 2025 | 49.5K | 4.3% | 8 | 60.5K | 5.3% | 5 | | Jan 2026 | 60.5K | 6.5% | 5 | 60.5K | 6.5% | 6 | | Feb 2026 | 60.5K | 6.7% | 5 | 49.5K | 5.5% | 6 | | Mar 2026 | 90.5K | 8.2% | 4 | 60.5K | 5.5% | 6 | | Apr 2026 | 74K | 7.5% | 4 | 49.5K | 5% | 6 | | May 2026 | 60.5K | 6.2% | 5 | 49.5K | 5.1% | 6 | | Jun 2026 | 60.5K | 6% | 5 | 49.5K | 4.9% | 6 | | Jul 2026 | 60.5K | 6.7% | 5 | 49.5K | 5.4% | 6 | | Aug 2026 | 49.5K | 4.9% | 5 | 49.5K | 4.9% | 6 | | Sep 2026 | 49.5K | 5.5% | 5 | 49.5K | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hilti’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilti**: Measured on the search term “hilti”. - **Makita**: Measured on the search term “makita”. - [Hilti profile](/demand/us/brands/hilti) - [Makita profile](/demand/us/brands/makita) - [All power tool brands in the United States](/demand/us/categories/us-power-tool-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hilti or Makita more popular in search? In September 2026, Hilti and Makita were level in searches among power tool brands in the United States, with an estimated 49.5K branded searches each, at 5.5% of the total each. ## Cite this page Brandwave. "Hilti vs Makita: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hilti-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hilti-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.