--- title: "Hill's vs Tiki Cat: Which is searched more in the United States?" description: "Is Hill's or Tiki Cat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hills-vs-tiki-cat" publisher: "Brandwave" --- # Hill's vs Tiki Cat: Which is searched more in the United States? Is Hill's or Tiki Cat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hill's and Tiki Cat - **Competitive set**: Cat food brands - **Market**: United States - **Month measured**: Sep 2026 - **Hill's Share of Search**: 2.8% - **Tiki Cat Share of Search**: 5.2% ## Is Hill's or Tiki Cat more popular in search? - In September 2026, Tiki Cat had more branded searches than Hill's among cat food brands in the United States. Tiki Cat had about 14,800 branded searches, while Hill's had 8,100. Tiki Cat made up 5.2% of all cat food brand searches we track, and Hill's accounted for 2.8%. - Tiki Cat was ahead of Hill's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in the United States moved from 0.84% to 2.8%, and its estimated monthly branded searches moved from 2.9K to 8.1K. - Across the 12 months ending September 2026, Tiki Cat’s share of searches among cat food brands in the United States moved from 3.5% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tiki Cat did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Purina Pro Plan | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Royal Canin | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smalls | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Fancy Feast | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purina ONE | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Weruva | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Blue Buffalo | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Iams | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Meow Mix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Friskies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiki Cat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wellness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 9Lives | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food?": 1. Purina Pro Plan, 2. Hill's, 3. Royal Canin - Asked ChatGPT "Which cat food do vets recommend?": 1. Hill's, 2. Purina Pro Plan, 3. Royal Canin, 4. Iams - Asked ChatGPT "Is fresh cat food better than kibble?": named none of the brands we track - Searched Google, AI Overview "cat food": 1. Fancy Feast, 2. Weruva, 3. Purina ONE, 4. Hill's, 5. Royal Canin, 6. Blue Buffalo, 7. Meow Mix, 8. Purina Pro Plan - Searched Google, AI Overview "best cat food": 1. Smalls, 2. Royal Canin, 3. Hill's, 4. Purina Pro Plan, 5. Purina ONE Not named in any answer: Friskies, Sheba, Tiki Cat, Wellness and 9Lives. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cat food brands in September 2026? - Estimated monthly branded searches for Hill's in the United States rose 179.3% over 12 measured months, from 2.9K to 8.1K in September 2026. - Estimated monthly branded searches for Tiki Cat in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Month by month | Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | Tiki Cat estimated searches | Tiki Cat Share of Search | Tiki Cat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.84% | 15 | 12.1K | 3.5% | 11 | | Nov 2025 | 2.9K | 0.88% | 14 | 12.1K | 3.7% | 11 | | Dec 2025 | 2.9K | 0.91% | 14 | 12.1K | 3.8% | 11 | | Jan 2026 | 3.6K | 0.96% | 14 | 14.8K | 3.9% | 11 | | Feb 2026 | 3.6K | 1.2% | 14 | 9.9K | 3.3% | 11 | | Mar 2026 | 8.1K | 2.4% | 13 | 12.1K | 3.6% | 11 | | Apr 2026 | 8.1K | 2.5% | 12 | 12.1K | 3.8% | 11 | | May 2026 | 8.1K | 2.4% | 12 | 12.1K | 3.6% | 11 | | Jun 2026 | 8.1K | 2.8% | 12 | 12.1K | 4.1% | 11 | | Jul 2026 | 9.9K | 3.3% | 12 | 12.1K | 4% | 11 | | Aug 2026 | 9.9K | 3.2% | 12 | 14.8K | 4.8% | 11 | | Sep 2026 | 8.1K | 2.8% | 12 | 14.8K | 5.2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Hill's’ and Tiki Cat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hill's**: Measured on the search term “hills science diet cat food”. - **Tiki Cat**: Measured on the search term “tiki cat”. - [Hill's profile](/demand/us/brands/hills) - [Tiki Cat profile](/demand/us/brands/tiki-cat) - [All cat food brands in the United States](/demand/us/categories/us-cat-food-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hill's or Tiki Cat more popular in search? In September 2026, Tiki Cat had more branded searches than Hill's among cat food brands in the United States. Tiki Cat had about 14,800 branded searches, while Hill's had 8,100. Tiki Cat made up 5.2% of all cat food brand searches we track, and Hill's accounted for 2.8%. ## Cite this page Brandwave. "Hill's vs Tiki Cat: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hills-vs-tiki-cat This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hills-vs-tiki-cat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.