--- title: "Hill's vs Spot & Tango: Which is searched more in the United States?" description: "Is Hill's or Spot & Tango more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hills-vs-spot-and-tango" publisher: "Brandwave" --- # Hill's vs Spot & Tango: Which is searched more in the United States? Is Hill's or Spot & Tango more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hill's and Spot & Tango - **Competitive set**: Dog food brands - **Market**: United States - **Month measured**: Sep 2026 - **Hill's Share of Search**: 5.3% - **Spot & Tango Share of Search**: 6.5% ## Is Hill's or Spot & Tango more popular in search? - In September 2026, Spot & Tango had more branded searches than Hill's among dog food brands in the United States. Spot & Tango had about 40,500 branded searches, while Hill's had 33,100. Spot & Tango made up 6.5% of all dog food brand searches we track, and Hill's accounted for 5.3%. - Spot & Tango was ahead of Hill's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in the United States moved from 1.3% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 33.1K. - Across the 12 months ending September 2026, Spot & Tango’s share of searches among dog food brands in the United States moved from 4.5% to 6.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spot & Tango did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pedigree | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | The Farmer's Dog | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Open Farm | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Blue Buffalo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spot & Tango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orijen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Acana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stella & Chewy’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merrick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Taste of the Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "Which dog food should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What are the best dog food brands?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What is the healthiest dog food?": 1. Hill's, 2. Purina, 3. Royal Canin - Searched Google, AI Overview "dog food": 1. Purina, 2. Pedigree, 3. The Farmer's Dog - Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Purina, 3. Open Farm Not named in any answer: Blue Buffalo, Ollie, Spot & Tango, Orijen, Acana, Stella & Chewy’s, Merrick, Taste of the Wild and Farmina. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States dog food brands in September 2026? - In September 2026, Hill's gained share of searches among dog food brands in the United States, from 4.6% to 5.3%. - Estimated monthly branded searches for Spot & Tango in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. ## Month by month | Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | Spot & Tango estimated searches | Spot & Tango Share of Search | Spot & Tango rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 1.3% | 15 | 33.1K | 4.5% | 7 | | Nov 2025 | 9.9K | 1.4% | 15 | 33.1K | 4.5% | 7 | | Dec 2025 | 12.1K | 1.6% | 13 | 27.1K | 3.7% | 9 | | Jan 2026 | 12.1K | 1.5% | 14 | 49.5K | 6.2% | 7 | | Feb 2026 | 18.1K | 2.7% | 11 | 40.5K | 6.1% | 7 | | Mar 2026 | 33.1K | 4.6% | 8 | 49.5K | 6.9% | 7 | | Apr 2026 | 27.1K | 3.7% | 9 | 49.5K | 6.7% | 8 | | May 2026 | 33.1K | 4.5% | 9 | 40.5K | 5.5% | 8 | | Jun 2026 | 33.1K | 4.9% | 8 | 40.5K | 6% | 7 | | Jul 2026 | 33.1K | 4.9% | 8 | 40.5K | 6% | 7 | | Aug 2026 | 33.1K | 4.6% | 8 | 49.5K | 6.9% | 7 | | Sep 2026 | 33.1K | 5.3% | 8 | 40.5K | 6.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Hill's’ and Spot & Tango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hill's**: Measured on the search term “hills science diet”. - **Spot & Tango**: Measured on the search term “spot and tango”. - [Hill's profile](/demand/us/brands/hills) - [Spot & Tango profile](/demand/us/brands/spot-and-tango) - [All dog food brands in the United States](/demand/us/categories/us-dog-food-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hill's or Spot & Tango more popular in search? In September 2026, Spot & Tango had more branded searches than Hill's among dog food brands in the United States. Spot & Tango had about 40,500 branded searches, while Hill's had 33,100. Spot & Tango made up 6.5% of all dog food brand searches we track, and Hill's accounted for 5.3%. ## Cite this page Brandwave. "Hill's vs Spot & Tango: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hills-vs-spot-and-tango This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hills-vs-spot-and-tango. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.