--- title: "Hill's vs Purina Pro Plan: Which is searched more in the United States?" description: "Is Hill's or Purina Pro Plan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hills-vs-purina-pro-plan" publisher: "Brandwave" --- # Hill's vs Purina Pro Plan: Which is searched more in the United States? Is Hill's or Purina Pro Plan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hill's and Purina Pro Plan - **Competitive set**: Cat food brands - **Market**: United States - **Month measured**: Sep 2026 - **Hill's Share of Search**: 2.8% - **Purina Pro Plan Share of Search**: 6.3% ## Is Hill's or Purina Pro Plan more popular in search? - In September 2026, Purina Pro Plan had more branded searches than Hill's among cat food brands in the United States. Purina Pro Plan had about 18,100 branded searches, while Hill's had 8,100. Purina Pro Plan made up 6.3% of all cat food brand searches we track, and Hill's accounted for 2.8%. - Purina Pro Plan was ahead of Hill's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in the United States moved from 0.84% to 2.8%, and its estimated monthly branded searches moved from 2.9K to 8.1K. - Across the 12 months ending September 2026, Purina Pro Plan’s share of searches among cat food brands in the United States moved from 11.7% to 6.3%, and its estimated monthly branded searches moved from 40.5K to 18.1K. ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's and Purina Pro Plan were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hill's was listed before Purina Pro Plan in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Purina Pro Plan | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Royal Canin | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Smalls | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Fancy Feast | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purina ONE | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Weruva | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Blue Buffalo | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Iams | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Meow Mix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Friskies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sheba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiki Cat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wellness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 9Lives | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food?": 1. Purina Pro Plan, 2. Hill's, 3. Royal Canin - Asked ChatGPT "Which cat food do vets recommend?": 1. Hill's, 2. Purina Pro Plan, 3. Royal Canin, 4. Iams - Asked ChatGPT "Is fresh cat food better than kibble?": named none of the brands we track - Searched Google, AI Overview "cat food": 1. Fancy Feast, 2. Weruva, 3. Purina ONE, 4. Hill's, 5. Royal Canin, 6. Blue Buffalo, 7. Meow Mix, 8. Purina Pro Plan - Searched Google, AI Overview "best cat food": 1. Smalls, 2. Royal Canin, 3. Hill's, 4. Purina Pro Plan, 5. Purina ONE Not named in any answer: Friskies, Sheba, Tiki Cat, Wellness and 9Lives. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cat food brands in September 2026? - In September 2026, Friskies overtook Purina Pro Plan to rank 2nd among cat food brands in the United States, with 9.5% of the searches. - In September 2026, Fancy Feast overtook Purina Pro Plan and Purina ONE to rank 3rd among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Iams overtook Purina Pro Plan and Purina ONE to rank 4th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Meow Mix overtook Purina Pro Plan and Purina ONE to rank 5th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Royal Canin overtook Purina Pro Plan to rank 7th among cat food brands in the United States, with 7.8% of the searches. - In September 2026, Sheba overtook Purina Pro Plan to rank 8th among cat food brands in the United States, with 7.8% of the searches. ## Month by month | Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | Purina Pro Plan estimated searches | Purina Pro Plan Share of Search | Purina Pro Plan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.84% | 15 | 40.5K | 11.7% | 2 | | Nov 2025 | 2.9K | 0.88% | 14 | 49.5K | 15% | 2 | | Dec 2025 | 2.9K | 0.91% | 14 | 40.5K | 12.7% | 2 | | Jan 2026 | 3.6K | 0.96% | 14 | 60.5K | 16.1% | 2 | | Feb 2026 | 3.6K | 1.2% | 14 | 40.5K | 13.3% | 2 | | Mar 2026 | 8.1K | 2.4% | 13 | 49.5K | 14.6% | 2 | | Apr 2026 | 8.1K | 2.5% | 12 | 49.5K | 15.5% | 2 | | May 2026 | 8.1K | 2.4% | 12 | 49.5K | 14.9% | 2 | | Jun 2026 | 8.1K | 2.8% | 12 | 33.1K | 11.3% | 2 | | Jul 2026 | 9.9K | 3.3% | 12 | 33.1K | 10.9% | 2 | | Aug 2026 | 9.9K | 3.2% | 12 | 33.1K | 10.7% | 2 | | Sep 2026 | 8.1K | 2.8% | 12 | 18.1K | 6.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Hill's’ and Purina Pro Plan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hill's**: Measured on the search term “hills science diet cat food”. - **Purina Pro Plan**: Measured on the search term “purina pro plan cat food”. - [Hill's profile](/demand/us/brands/hills) - [Purina Pro Plan profile](/demand/us/brands/purina-pro-plan) - [All cat food brands in the United States](/demand/us/categories/us-cat-food-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hill's or Purina Pro Plan more popular in search? In September 2026, Purina Pro Plan had more branded searches than Hill's among cat food brands in the United States. Purina Pro Plan had about 18,100 branded searches, while Hill's had 8,100. Purina Pro Plan made up 6.3% of all cat food brand searches we track, and Hill's accounted for 2.8%. ## Cite this page Brandwave. "Hill's vs Purina Pro Plan: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hills-vs-purina-pro-plan This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hills-vs-purina-pro-plan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.