--- title: "HiBob vs OnPay: Which is searched more in the United States?" description: "Is HiBob or OnPay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hibob-vs-onpay" publisher: "Brandwave" --- # HiBob vs OnPay: Which is searched more in the United States? Is HiBob or OnPay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HiBob and OnPay - **Competitive set**: HR and payroll software for small and midsize businesses - **Market**: United States - **Month measured**: Sep 2026 - **HiBob Share of Search**: 0.25% - **OnPay Share of Search**: 6.9% ## Is HiBob or OnPay more popular in search? - In September 2026, OnPay had more branded searches than HiBob among HR and payroll software for small and midsize businesses in the United States. OnPay had about 23,500 branded searches, while HiBob had 860. OnPay made up 6.9% of all HR and payroll software for small and midsize business searches we track, and HiBob accounted for 0.25%. - OnPay was ahead of HiBob in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HiBob’s share of searches among HR and payroll software for small and midsize businesses in the United States moved from 0.27% to 0.25%, and its estimated monthly branded searches moved from 950 to 860. - Across the 12 months ending September 2026, OnPay’s share of searches among HR and payroll software for small and midsize businesses in the United States moved from 6.6% to 6.9%, and its estimated monthly branded searches held steady at 23.5K. ## Top HR and payroll software for small and midsize businesses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OnPay was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. HiBob did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gusto | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | QuickBooks Payroll | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Rippling | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Patriot Software | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | OnPay | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | RUN Powered by ADP | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Paychex | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Justworks | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | BambooHR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiBob | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR and payroll software for small and midsize businesses - Asked ChatGPT "Which small business HR and payroll platform should I use in the US?": 1. Gusto, 2. QuickBooks Payroll, 3. Rippling - Asked ChatGPT "What are the best small business HR and payroll platforms in the US?": 1. Gusto, 2. RUN Powered by ADP, 3. QuickBooks Payroll, 4. OnPay, 5. Rippling, 6. Justworks - Asked ChatGPT "What's the best small business HR and payroll platform in the US for a midsize team?": 1. Rippling, 2. Gusto, 3. RUN Powered by ADP - Searched Google, AI Overview "small business payroll software": 1. Gusto, 2. Patriot Software, 3. QuickBooks Payroll, 4. OnPay, 5. Paychex - Searched Google, AI Overview "best payroll software": 1. Gusto, 2. QuickBooks Payroll, 3. Patriot Software, 4. OnPay, 5. Paychex, 6. Rippling Not named in any answer: BambooHR and HiBob. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026? - In September 2026, Patriot Software overtook OnPay to rank 4th among HR and payroll software for small and midsize businesses in the United States, with 8.3% of the searches. ## Month by month | Month | HiBob estimated searches | HiBob Share of Search | HiBob rank | OnPay estimated searches | OnPay Share of Search | OnPay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 950 | 0.27% | 10 | 23.5K | 6.6% | 4 | | Nov 2025 | 860 | 0.26% | 10 | 23.2K | 6.9% | 4 | | Dec 2025 | 690 | 0.18% | 10 | 28.7K | 7.3% | 4 | | Jan 2026 | 890 | 0.21% | 10 | 29K | 6.7% | 5 | | Feb 2026 | 870 | 0.24% | 10 | 23.8K | 6.5% | 5 | | Mar 2026 | 1.1K | 0.27% | 10 | 23.5K | 6% | 5 | | Apr 2026 | 1K | 0.27% | 10 | 23.8K | 6.3% | 5 | | May 2026 | 880 | 0.24% | 10 | 23.5K | 6.5% | 5 | | Jun 2026 | 880 | 0.24% | 10 | 23.8K | 6.5% | 5 | | Jul 2026 | 850 | 0.24% | 10 | 23.5K | 6.6% | 5 | | Aug 2026 | 770 | 0.22% | 10 | 23.5K | 6.7% | 4 | | Sep 2026 | 860 | 0.25% | 10 | 23.5K | 6.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HiBob’s and OnPay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HiBob**: Measured on the search terms “bob hr”, “hibob app”, “hibob company”, “hibob demo”, “hibob hr”, “hibob hr software”, “hibob hr system”, “hibob hris”, “hibob integrations”, “hibob onboarding”, “hibob payroll”, “hibob performance management” and “hibob platform”, summed into one figure. - **OnPay**: Measured on the search terms “onpay” and “onpay payroll”, summed into one figure. - [HiBob profile](/demand/us/brands/hibob) - [OnPay profile](/demand/us/brands/onpay) - [All HR and payroll software for small and midsize businesses in the United States](/demand/us/categories/us-smb-hr-and-payroll-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HiBob or OnPay more popular in search? In September 2026, OnPay had more branded searches than HiBob among HR and payroll software for small and midsize businesses in the United States. OnPay had about 23,500 branded searches, while HiBob had 860. OnPay made up 6.9% of all HR and payroll software for small and midsize business searches we track, and HiBob accounted for 0.25%. ## Cite this page Brandwave. "HiBob vs OnPay: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hibob-vs-onpay This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hibob-vs-onpay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.