---
title: "HG vs Zep: Which is searched more in United States?"
description: "Which is more popular in search, HG or Zep? Compare estimated monthly branded-search demand and Share of Search inside the Oven cleaners set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/hg-vs-zep"
publisher: "Brandwave"
---

# HG vs Zep: Which is searched more in United States?

Which is more popular in search, HG or Zep? Compare estimated monthly branded-search demand and Share of Search inside the Oven cleaners set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HG and Zep
- **Competitive set**: Oven cleaners
- **Market**: United States
- **Month measured**: Sep 2026
- **HG Share of Search**: 44%
- **Zep Share of Search**: 7.1%

## Which is more popular in search, HG or Zep?

- In September 2026, HG had more branded searches than Zep among oven cleaners in United States. HG was estimated to have 135K branded searches compared to Zep’s 21.8K, and held a 44% Share of Search versus Zep’s 7.1%.
- HG was ahead of Zep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HG’s estimated Share of Search among oven cleaners in United States moved from 46.3% to 44%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Zep’s estimated Share of Search among oven cleaners in United States moved from 9.2% to 7.1%, and its estimated monthly branded searches held steady at 21.8K.

## How did search popularity change for United States oven cleaners in September 2026?

- In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.
- In September 2026, Zep lost estimated Share of Search among oven cleaners in United States, from 8.5% to 7.1%.

## Month by month

| Month | HG estimated searches | HG Share of Search | HG rank | Zep estimated searches | Zep Share of Search | Zep rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 46.3% | 1 | 21.8K | 9.2% | 3 |
| Nov 2025 | 90.5K | 41.3% | 2 | 23.1K | 10.5% | 3 |
| Dec 2025 | 90.5K | 39% | 2 | 18.8K | 8.1% | 3 |
| Jan 2026 | 110K | 43.3% | 2 | 21.6K | 8.5% | 3 |
| Feb 2026 | 110K | 47.2% | 1 | 20.3K | 8.7% | 3 |
| Mar 2026 | 110K | 42.5% | 2 | 23.7K | 9.1% | 3 |
| Apr 2026 | 110K | 43.7% | 2 | 19.3K | 7.7% | 3 |
| May 2026 | 110K | 43.4% | 2 | 18.5K | 7.3% | 3 |
| Jun 2026 | 90.5K | 38.8% | 2 | 17.8K | 7.6% | 3 |
| Jul 2026 | 74K | 30.1% | 2 | 18.5K | 7.5% | 3 |
| Aug 2026 | 90.5K | 33.9% | 2 | 22.7K | 8.5% | 3 |
| Sep 2026 | 135K | 44% | 2 | 21.8K | 7.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using HG’s and Zep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HG**: Measured on the search term “hg”.
- **Zep**: Measured on the search terms “zep cleaner”, “zep oven” and “zep oven cleaner”, summed into one figure.

- [HG profile](/demand/us/brands/hg)
- [Zep profile](/demand/us/brands/zep)
- [All oven cleaners in United States](/demand/us/categories/us-oven-cleaners): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HG or Zep?

In September 2026, HG had more branded searches than Zep among oven cleaners in United States. HG was estimated to have 135K branded searches compared to Zep’s 21.8K, and held a 44% Share of Search versus Zep’s 7.1%.

## Cite this page

Brandwave. "HG vs Zep: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/hg-vs-zep

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hg-vs-zep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.